On the character's 50th birthday, we hear from the boss of the Japanese company which created her.
Sanrio CEO Tomokuni Tsuji took over from his grandfather who founded the company in Japan.
The company struggled to be profitable for years - we find out how under the leadership of Tomokuni...
Published 11/01/24
Once difficult to find outside of Japan, the green tea has made it onto the menus of major coffee chains.
The matcha tea industry is projected to reach US$5bn in revenue by 2031.
We look at the role TikTok, celebrity and wellness endorsements have played, and ask whether the matcha we drink in...
Published 10/31/24