This week, host Karan Ravishankar deep dives into monetising the fandom of sports. Karan is joined by the Co-founder of Fancode, Yannick Colaco, a sports media stalwart with over 20 years of experience in the industry, having led brands like Nimbus Sport, NBA India and now Fancode. The Dream Sports backed OTT platform was founded in 2019 and has seen a meteoric rise in its adoption by sports fans in India since. We dig deep to understand changing trends in the world of sports media and broadcast. How does a company like Fancode, compete in an industry dominated by deep-pocketed goliaths like Star, Sony and the Reliance-backed Viacom18. Ad-free experiences or multi-stream broadcasts, what does the future of sports streaming look like? Yannick is driving this dimensional shift with Fancode, challenging the status quo, one ball at a time. We also discuss the processes surrounding the IPL media rights auction, the world's second most valuable sports property. See omnystudio.com/listener for privacy information.