If you're a small business owner don't do this! All too often I hear small business owners complaining about the big national chains and the franchises that are hard to compete with. In fact, they are easy to compete with if you just do a few things and stop worrying about price. Put yourself in your customer's shoes and serve them better than anyone...and be there for them. And if you don't want to work on certain days, at least have some employees in place so you can still remain open.