Business To Human Vericast

Join hosts Alexa Bennett and April Masters as we reflect on popular episodes and ponder what’s missing from the marketer’s toolkit.

This episode uncovers recurring themes and challenges faced by marketers today and features insightfrom marketing experts in industries ranging from real estate to restaurants. Rest assured, their
perspective should prove valuable regardless of the space you’re in.

Tune in as we explore the critical elements needed to optimize marketing strategies and campaigns and uncover opportunities for brands.

We sit down with Marc Mathies, Senior Vice President, Platform Evolution at Vericast who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively.

We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing with large volumes of data. Marc advocates for finding trusted partners with expertise and heritage, rather than relying solely on tools, to solve complex problems in marketing.

Join us to discuss:Future developments of Ad TechVericasts "Platform EvolutionThe role of trusted partners vs. singular tools

How can you optimize large amounts of data from multiple sources? 

In today’s digital world, there is no shortage of data. With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve customers better is tremendously favorable for marketers everywhere. Transforming that data smorgasbord into top-tier marketing strategies sets the table for unbeatable brand triumph as shown by Justin Bartek, Vice President of Marketing at Dog Haus.

Join us as we discuss: Optimizing large amounts of data to better serve customersSocial media in marketing: where it worksConnecting marketing and operations for a seamless service experience

While the way we navigate physical shopping environments have largely been shaped by the real estate, the future promises a more personalized and potentially exciting experience. We sit down with Hans Fischmann (VP of Product Management for Vericast) as he describes what’s coming for the store experience and what is going to be required to get us there.

We take a look at connection between retail media networks and modern stores by exploring:The Future of the grocery storeThe emergence of “headless retail”The big picture of privacy regulation in the US

Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. Kathy Neumann, CMO of Rent.com speaks with host Matthew Tilley about what it means to attract and retain customers in the modern housing industry.

Join us as we discuss:
The evolution of consumer expectations across industriesMeeting the demands of real-time communicationConnecting disparate data and diversifying marketing strategies

If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley sits down with a team of trusted colleagues to discuss ways to use 1st party data to enhance and advance a marketing strategy.

Join Us As We Discuss:Using data to expand a marketHow to use 1st party data to enhance customer loyalty and experienceThe importance of embracing a test-and-learn approach