The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach.
Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses.
In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with...
We all like to think that if we saw wrongdoing, we’d do the right thing - that when confronted with a problem that goes against our ethics or morals, we’d speak up or take action. But what if calling b******t meant damaging or ending your career, your family relationships, or even compromising...
Published 12/28/22
The notoriously tight-lipped global consulting firm McKinsey claims to be values-driven and purpose-led. But do their deeds back up their words? Or does their value of “serving the client first” mean every other value comes second? Can we really trust any company to be purpose-led when they...
Published 12/21/22