Car Dealer Investigations Car Dealer

Car Dealer Magazine has been investigating the rise of fake car dealers that are actively conning consumers out of cash.

Ask anyone with a passing interest in cars where they search for them and it’s highly likely they’ll say Auto Trader.  

The classified car advertising giant has been a staple of the motor trade for four decades and has morphed from a magazine to an app available on smartphones.  

But just how did Auto Trader get so big? How did it grow from a well-thumbed mag to a tech titan that last year made £25m profit every MONTH?

In this special podcast, we’ve chatted to car dealers, consumer and motoring experts, as well as the very people leading the business to look at how Auto Trader grew into the advertising giant it is today.

Cazoo is an online used car dealer that has burst onto the motor trade scene amid a blitz of publicity, cash and controversy.In this special Car Dealer Investigation we take a closer look at the people behind the self-titled 'online used car disruptor'.

We investigate where the billions have come from to launch the business, discuss whether the huge sponsorship deals across the sporting world have been worth it – and take a look at why shares have plummeted since the firm listed on the New York Stock Exchange in 2021.

We chat to car dealers about Cazoo founder Alex Chesterman's cutting comments about the existing motor trade and ask the experts which disruptor they think should worry the motor trade the most.

And, finally, we try to answer the big question: Will Cazoo will ever really become the dominant dealer in the used car market?

In this podcast, Car Dealer's James Baggott speaks with Freeserve founder Ajaz Ahmed and Swansway director Peter Smyth as they debate whether used car disruptors such as Cazoo, Cinch and Carzam will take over the market.

Used car prices soaring has been a strange quirk of the pandemic – but how long will these used car values remain high for? Is there a used car price crash around the corner? Editor-in-chief of Car Dealer James Baggott investigates for this special podcast.

Read the story at www.cardealermagazine.co.uk