Very excited to share this episode with my college friend Jake Schwartz who knows a ton about AR/VR and has worked on both the technical product development side and commercial/business side of VR companies. He talks all about what is trending in AR/VR and hot takes ranging from which xReality is going to win and how trendy AI is influencing the space right now. 5:05 - What is AR vs VR vs MR? 7:55 - What did you do in your B2C role in VR and how did that transition to B2B? Do you focus more on technical aspects of developing VR or more business / commercial? 11:30 - How did you learn how to program in Unity or Visual Studios; did you already have skills from your CS degree or have to learn completely new through some training? 14:20 - Who / what functions do you work with in a product development cycle? 18:30 - Do you like the technical / product development side more or the commercial / business development side more in the VR/AR space? 20:20 - What is your take on B2C, consumer VR/AR like Meta, Snap, Apple compared to commercial, B2B space for VR/AR penetration? Where are people focusing right now and in the future? 26:50 - Why is VR more for consumer, immersive experiences and AR for pro-consumer and commercial experiences?  31:40 - Are Meta and these companies looking into commercial / B2B spaces? Or are they building the foundation and startups will come to start fill the nuanced / specific B2B gaps? 33:40 - The most likely path to profitability when starting a company in VR/AR space is in B2B 34:40 - Meta was a vacuum for talent 35:50 - What does technology and innovation in VR/AR spaces look like recently and moving forward? 37:55 - Does AI relate to AR/VR? How popular will value-added contextual augmentation of your reality be? 42:40 - Recommendation on how to get familiar with the space? Do you need a CS background to play around in Unreal Engine?