We’ve got a doozy of an episode on our hands folks! This week, we’re joined by the brilliant and formidable Sara Norton to learn 2 very important lessons: 1. How do you use LinkedIn to build a professional brand so strong that you’re constantly being bombarded with job offers and opportunities? And… 2. How does one transition from a traditional workplace into the exciting fast-paced world of tech? Sara provides a masterclass in both, sharing her extensive experience and advice on how to thrive just like her. Sara is an experienced generalist marketer with 13+ years of experience across many industries: events, non-profit, education, start up, ecommerce, software. She is also the founder of reply-all.ca where she helps businesses, agencies and SaaS startups implement marketing technology and automation.