Ep. 22 - Meet Major Baisden, CEO at Lineal Services
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In episode 22 of Careers in the Business of Law, Major Baisden talks with David about his evolution in the industry from building computers to building servers to building companies, always serving the mission of truth, the exploding variety of data sources at play in the market today, and updating proven formulas with the times with Brooklyn rap duo Gang Starr. Today’s guest is Major Baisden. Major Baisden, a serial entrepreneur and technology enthusiast, is the Chief Executive Officer of Lineal, a global legal technology services company leveraging proprietary artificial intelligence and process-driven workflows to solve information governance, eDiscovery, privacy, compliance, and DSAR for law firms and corporations. He is also the former co-founder and president of Iris Data Services, an eDiscovery firm sold to Epiq Systems in 2015 for $134 million. Baisden currently lends his expertise to connecting Lineal's revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations. (00:09) - Welcome Major Baisden: David Cowen introduces Major Baisden, a serial entrepreneur in the business of law, engaging him in a lively discussion about his career and his travel. Major recounts how he did about 225,000 miles of travel last year and plans to keep that same cadence this year. (00:42) - Major's Leadership at Lineal: Major shares his professional journey, detailing his roles from the Department of Justice, to Xact, to creating Iris Data Services and leading Lineal. Major identifies the thruline as “we exist to help law firms make more money, to improve the lives of our clients, and to improve the lives of our employees." (02:11) - Reflecting on Industry Evolution: Discussing his path through various industry phases, Major highlights what changed and what was different at each rung of his career jungle gym. “The great thing about law is that the legal process doesn't change," emphasizing stability in legal procedures amidst the many dynamic external changes he’s weathered. “At the core, we serve a mission of truth.” (05:10) - The Shift to Data-Centric Legal Work: Major addresses the transformation in legal data management, moving from traditional documents to multiple data sources. He explains, "Every tool that you use on a daily basis to get your job done can be a data source," underlining the broadening scope of data in legal processes. Major explains that we’re headed to a place where we are retaining knowledge better because everytime we go through the process, we learn something new.  (09:23) - Admiration for Industry Colleagues: Major praises colleagues like Rose Jones and John Tucker at King & Spalding, Scott Milner at Morgan Lewis, and his mentor Andrew Seija from Relativity. “I think as a CEO, you have to have a very healthy dose of ‘I could be wrong,’ that always lives in your brain, because there's always a different way. And sometimes those different ways are better. And so it's important for me to have a set of people that I go to.” (14:03) - From Childhood Dreams to Tech Entrepreneurship: Major recounts his early East Bay childhood, sitting around the family table and discussing a different article cut from the newspaper every night and dreaming of driving a taxi. His fascination with technology and his journey from aspiring engineer to tech entrepreneur began early. "I started building computers when I was 12. Back in the day, on AOL online, we'd get into chat groups and chat rooms and ask questions on bulletin board systems on how to make computers faster.” Major realized in college that he excelled at ideation and later leading teams and before he knew it he was managing whole teams of people running databases. (18:12) - Career Advice: "The most important thing is to be as self disinterested as possible," he advises, advocating for a selfless approach to professional growth and success. “I am the least important person when I think about identi
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