Jonathan Whitby: on moving from Audi to Tesla, how a compelling mission drives engagement and developing his own business as a Sales Geek.
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Jon has spent all his working life in sales, most of it in the automotive sector. He was with the Audi network for 17 years. He started as a trainee sales exec and spent the last 10 years of his time there as a General Sales Manager for dealerships in and around Manchester in the North West of England. In 2015 he took a gamble and went to work for what was at that time a pretty much unknown, American electric car company called Tesla. Jon was initially hired to manage the new Manchester store. After 10 months he was promoted to Regional Sales Manager looking after North UK and Ireland.    His role expanded as the business grew until he was ultimately responsible for the in-store sales operation in the UK/IE which consisted of 25 stores.  In 2021 he decided to try to even the scales on his work/life balance and he bought a franchise from ‘Sales Geek’. He now provides a part-time sales director service and sales training to businesses predominately in Cheshire and North Staffordshire which he finds immensely rewarding.  In our conversation we cover his sales journey from selling flowers on a market stall to selling £100k Teslas and running multiple stores. We talk about some of the differences between the approaches of traditional automotive brands and Tesla and how having a compelling mission affects the behaviour of people with an organisation.  Jon is open and straight talking. He has had an interesting career journey that traverses the old and new worlds of automotive. I am pleased to be able to share his experiences with you in this episode.  If you enjoy listening to my guests career stories, please follow CAREER-VIEW MIRROR in your podcast app.   You can contact Jon via LinkedIn or email: [email protected]    Why not follow us on Instagram @careerviewmirror where you can see a directory of all our episodes and comment on those you have enjoyed?    This episode of Career-view Mirror is brought to you by Aquilae.   Aquilae's mission is to enable Fulfilling Performance in the auto finance and mobility industry, internationally. Adopting our Fulfilling Performance Paradigm helps you identify what steps you need to take to enable Fulfilling Performance for yourself, your team and your business. Contact [email protected] for a no obligation conversation about your situation.    Email: [email protected]  Episode recorded on 9 September 2022 
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