Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Lars Grønnegaard Hansen, CEO & Co-Founder at Dreamdata, a B2B revenue attribution platform that has raised over $12 Million in funding. Here are the most interesting points from our conversation: - Tech Scene Evolution in Copenhagen: Lars discusses the growth of the tech scene in Copenhagen, highlighting the emergence of successful companies like Vivino and Zendesk, which have paved the way for newer ventures like Dreamdata. - Dreamdata’s Founding: Coming from a background in user experience and product development at Trustpilot, Lars and his co-founders launched Dreamdata to address the challenges B2B marketers face in linking marketing efforts directly to revenue generation. - Focus on Data Integration: Dreamdata differentiates itself by integrating deeply with modern data stacks, allowing B2B marketers to perform sophisticated revenue attribution and optimize marketing spend based on data-driven insights. - Changing the Attribution Conversation: Lars emphasizes the shift from using attribution merely as a tool for assigning credit to viewing it as essential for operational optimization and strategic planning in marketing. - Automated Marketing Optimization: Dreamdata aims to automate B2B marketing processes, drawing parallels to advancements in B2C marketing automation that have transformed customer acquisition strategies. - The Future Vision for Dreamdata: Looking ahead, Lars sees Dreamdata at the forefront of automating go-to-market strategies for B2B companies, enabling them to scale efficiently with technology-driven solutions. Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co