In 2022, Macy’s launched its new social purpose platform, Mission Every One, to create a brighter future with bold representation for all. In support of youth empowerment, a guiding principle of this mission, Macy’s launched a multi-year partnership with Big Brothers Big Sisters (BBBS) to serve young people through the power of mentorship, creating a path for future success and impact that lasts a lifetime. In the first year of the partnership, Macy’s raised $4.8M for BBBS to create more than...

In today’s ever-evolving corporate social impact landscape, we're navigating a whirlwind of changes: organizational restructures, individual contributors becoming managers, the rise of cancel culture, and heightened demands for broader initiatives despite stagnant headcount and budgets. While these challenges have placed unique and intense pressures on social impact leaders, we've also witnessed a surge of innovation in partnerships and campaigns over the last year. In today’s episode, EFG’s...

In April 2023, Meals on Wheels America made an exciting announcement – a commitment of over $2.5 million from The Home Depot Foundation to support the expansion of the Helping Homebound Heroes program. This remarkable initiative, which The Home Depot Foundation has been actively involved with since 2015, focuses on providing essential home repairs and modifications for aging veterans. With this boost in funding, Helping Homebound Heroes is set to double its impact, expanding from eight to 16...

As the Barbie movie hit theaters, waves of people in pink flooded out to watch one of the biggest cultural moments of the year. It was more than just a movie, though; Mattel and Warner Bros. Discovery partnered with one philanthropic partner - Save the Children - to ensure every girl has the confidence to dream. Mattel is a long-time supporter of Save the Children’s work and was aligned to collaborate on this unique global cause marketing campaign in the belief that all children need to be...

While many major corporations in the financial sector focus their social impact initiatives on education, financial literacy, and STEM programs, Morgan Stanley has charted a different course by dedicating its efforts to children's health. For over half a century, the Morgan Stanley Foundation has focused on children's health, and in 2021, the Foundation launched the Morgan Stanley Alliance for Children's Mental Health. This initiative combines the considerable resources and extensive reach...

All businesses start as an idea, a concept. However, only a select few evolve into full-fledged corporations, and even fewer have employees who've been there since day one. Meet Icema Gibbs, JetBlue's Vice President of Corporate Social Responsibility & Diversity, Equity, and Inclusion. She joined the aviation company before they had a single plane. Now, more than two decades later, she's still with JetBlue, having witnessed significant transformations during her tenure. In this episode,...

For corporate social impact work to be truly sustainable and stand the test of time, aligning a business's cause efforts with its corporate strategy and goals is crucial. Citizen Verizon is an excellent example of integrating CSR throughout a corporation. It's a forward-thinking, responsible business plan that focuses on innovation and societal impact. Leveraging technology, Citizen Verizon propels digital inclusion, enhances human prosperity and champions climate protection. Over the past...

Forty-one years ago, Greyston did something radical. They pioneered open and inclusive hiring practices, becoming trailblazers in the U.S. by eliminating resumes, interviews and background checks. Fast forward to today, and variations of Greyston's once radical concept of "open hiring" are rapidly gaining traction. Greyston now boasts over 30 open hiring "replication partners" - ranging from major corporations to small businesses - all of whom have embraced these transformative...

At many nonprofits, corporate partnerships and peer-to-peer (P2P) fundraising programs live on separate teams with different goals and often competing priorities. But there's a clear connection between the two. Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, but it can also be a great way to deepen relationships with existing corporate partners through employee engagement. Similarly, adding a cause marketing campaign or other social impact...

Are you grappling with the constantly changing ESG and CSR landscape? Seeking ways to engage both employees and consumers? Working on advocacy matters alongside your partners? In this episode, EFG’s Alli Murphy is joined by CARE.org's Chris Noble, who imparts invaluable wisdom on navigating these challenges effectively. The duo talks about how nonprofits can harness corporate collaboration to amplify their mission and forge stronger partnerships through CSR, Advocacy, ESG, and key audiences...

Nearly half of Family Dollar stores are within 10 miles of a Boys & Girls Club and almost 80% are within 25 miles. In today’s episode, EFG’s Alli Murphy is joined by Chad Hartman, National Vice President of Corporate Partnerships & Engagement at Boys & Girls Clubs of America. Together, they explore the growth and impact of the organization's partnership with Family Dollar, a collaboration that has evolved since 2014. In 2022, the partners began exploring how to build a more...

Dunkin' and the Dunkin' Joy in Childhood Foundation teamed up for the first-ever Dunkin' Ice Coffee Day on May 25, 2022. During this remarkable event, participating Dunkin' locations nationwide donated $1 from every iced coffee sold to the Foundation, resulting in an impressive total of $1.8 million raised. These funds were directed to local children's hospitals. The campaign aimed to raise $1.5 million through a strategic blend of national and hyper-local marketing efforts, grant funding and...

The 2023 America’s Charity Checkout Champions Report has arrived, unveiling the extraordinary achievements of 77 campaigns that raised $1 million or more through consumer donations at point of sale in 2022. This highly anticipated report showcases their remarkable accomplishments and provides valuable insights into the overall health of the field. Collectively, these campaigns have raised an impressive $6.7 billion over the past three decades, with an astounding $749 million raised in 2022...

Seventy-seven point-of-sale fundraising campaigns that each raised $1 million or more in 2022 were included in this year’s Charity Checkout Champions report. This biennial study was released at EFG2023 in May and highlighted that these checkout champions raised a cumulative $749 million, up 24% since the 2020 report. These campaigns have raised $6.7 billion over the past three decades. In today’s episode, EFG’s Alli Murphy is joined by Alex Carson, Senior National Corporate Relations Lead at...

We're thilled to introduce our sister podcast, The P2P Soap Box with Marcie Maxwell. In the very first episode, Pancreatic Cancer Action Network’s CEO Julie Fleshman and Board member Peter Cashion join Marcie to talk about the profound impact of peer-to-peer fundraising and how they champion it from the top-down. — Despite raising over $1 billion in 2022, peer-to-peer fundraising often fails to receive the recognition it deserves in the world of development and even from the top leadership...

As mental health awareness month comes to a close, we wanted to bring you an episode that ties together mental health and corporate social impact. This episode is also the first in our series on POS fundraising.  JOANN, Nationwide Children’s Hospital and On Our Sleeves partnered for “Empowerment through Crafting,” a campaign set to inspire conversations about mental health through creativity. In today’s episode, EFG’s Alli Murphy is joined by JOANN’s Senior Corporate Communication Specialist,...

Alli is on site at the Engage for Good conference in Atlanta and brings tidings of joy this week! (00:00) - What can you do to bring yourself joy?

PayPal activated a rapid response effort that mobilized hundreds of millions of dollars within the first two months of the war in Ukraine breaking out.  How did they do it? And how can companies effectively plan for and respond to crises? In this episode, EFG's Alli Murphy is joined by Karen Little, PayPal's Strategic Partnerships & Rapid Response Lead. The duo talks about how the brand has evolved its corporate rapid response and what it was like to create a flexible framework to...

In today’s episode, EFG’s Alli Murphy is joined by Julie Laird Davis, Vice President of Corporate and Cause Marketing Partnerships at Habitat for Humanity International to talk about the organization’s signature cause marketing campaign, Home is the Key (HITK). HITK showcases how a safe and decent home can enhance the quality of life for families and individuals. It inspires others to join forces and eliminate the problem of substandard housing. The campaign occurs each April (this is its 7th...

This is the final episode of our three-part leadership series, where we bring you insights, tips and stories from three social impact leaders who have made their mark in the business and nonprofit sectors.  Artis Stevens, President & CEO of Big Brothers Big Sisters of America Kevin Martinez, VP of Corporate Citizenship at ESPN Julie Breckenkamp, VP of National Strategic Partnerships at CMN Hospitals  Each of these leaders offers their advice, shares mistakes they’ve made, and discuss...

This is part two of our leadership series, where we bring you insights, tips, and stories from three social impact leaders who have made their mark in the business and nonprofit sectors. Artis Stevens, President & CEO of Big Brothers Big Sisters of America   Kevin Martinez, VP of Corporate Citizenship at ESPN   Julie Breckenkamp, Vice President of National Strategic Partnerships at CMN Hospitals Each of these leaders offers their advice, shares mistakes they’ve made, discuss how they...

This episode marks the start of our 3-part leadership series, where we'll share tips, insights, and stories from three social impact leaders across the business and nonprofit landscape. Artis Stevens, President & CEO of Big Brothers Big Sisters of America Kevin Martinez, VP of Corporate Citizenship at ESPN Julie Breckenkamp, Vice President of National Strategic Partnerships at CMN Hospitals We’ll weave together their leadership journeys, advice to listeners, mistakes they’ve made and...

Access to financing is one of the biggest challenges for small businesses. That challenge is even greater if you’re not white and not male. For example, startups with at least one Black founder only have access to 1.3% of venture capital dollars invested in the United States. In today’s episode, EFG’s Alli Murphy sits down with Matt Bergantino, Vice President of Procurement at Macy's, to discuss the company's new S.P.U.R. Pathways program - Shared Purpose, Unlimited Reach - a catalyst for...

Google has long been at the forefront of technology, and the company’s philanthropic arm, Google.Org, has long been on the cutting edge of corporate social impact, philanthropy and volunteering. From direct cash grants before they were popular to robust skilled volunteering programs like no other, Google.org is an organization to watch and learn from. And, the organization has won four Halo Awards.  In today’s episode, EFG’s Alli Murphy is joined by Jen Carter, Google.Org’s Global Head of...