This week, on Episode Seventeen of "Celebrating the Brand Ambassador,"  Elayne spoke with,  Sullivan Doh founder of Le Syndicat in Paris and  D'Usse' Cognac first-ever Global Brand Ambassador and Ansis Ancovs  Global Brand Ambassador for Rooster Rojo and former Brand Ambassador for William Grant in the Baltics. On this Episode Sullivan and Ansis ​​- Speak about their careers before becoming a Brand Ambassador and why they made the leap! - Best practices they learned during Covid to keep the on-line trainings interactive. Including, magicians, Dj’s and much more. -Ansis speaks to how he overcame the challenges of the lack of access to cocktail and bar knowledge growing up in the Baltics ( pre-internet) - Their unique career paths prior to become the Brand Ambassadors, the challenges they had to overcome and the woman educators who helped them along the way. - Steps they have taken to increase their knowledge within the industry, their brand category and much more. - Speak to the challenge of not only introducing people to their brand but also conquering people’s  predisposed notions of Cognac in the US and Tequila in Europe.. - Things they wish they knew before they started. - New skilsets they have had to acquire since taken the job. - Last words of for new Brand Ambassadors, looking for wisdom