In this episode, you'll hear from Tu-Hein Le, founder of BeauGen Breast Pump Cushion, an idea that started in her dining room to now a 7-figure e-commerce business. Tu-Hien shares her experience with pumping and how it inspired her to find specific solutions for discomfort while pumping You'll hear what creating the initial prototype looked like and why customer development was the most important part. Tu-Hein discusses why it’s more important to incorporate a feedback loop rather than creating a perfect product on the first try, and how e-commerce has changed dramatically since BeauGen’s inception. Tu-Hien walks us through her social media and go-to-market strategy, including her digital acquisition of customers.  Connect with Tu-Hein: IG: https://www.instagram.com/tuhien.le/  Beaugen IG: https://www.instagram.com/beaugenmom/ This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most.