Check Your Aesthetic Podcast Alexis Aldrich and Katie Campbell

NightCap was invented in early 2019 by then 16-year-old Shirah Benarde from West Palm Beach, Florida. The idea came to her in a dream after hearing about the horrors of drink spiking from friends who experienced it after going off to college. Fortunately, her friends were okay, but Shirah was determined to come up with a pragmatic solution to this problem to protect her and her friends when they went off to college. She also wanted to make sure the product would be something girls would feel comfortable using. The next morning, she went to her mother’s closet, grabbed a pair of pantyhose, cut them up, and attached them to a scrunchie to create the first NightCap prototype.



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Unfortunately we are all familiar with it. We dread it, fear it, and are more offended by it than a 4-letter-word. What am I referring to? Why, the simple phrase “no” and a rejection of a proposed project you once felt passion for.

As business owners, service providers, creators, and individuals in the marketing and sales industry, we all face rejection. It is a part of life, and even more so a part of business. In this episode Katie and Alexis brought in Lucy Bedewi to discuss how she has faced rejection in her business and career. Although it is understandable to be disappointed by the phrase “no,” what sets you apart from the crowd is how you react and move forward.

Lucy is the copywriter behind the brand My Write Hand Woman. She specializes in writing personality-packed copy that converts for women-run businesses. She started her business straight out of college at age 21 and made 6-figures in her first full year in business. She’s the writer behind global companies, fast-growth start-ups, world-famous bakeries, 7-figure coaches, and many creative entrepreneurs. She uses the client’s brand voice and zesty humor to help companies stand out online, create a fun brand presence, and scale much faster.



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We have all been at that uncomfortable spot; you know what you want something to look like, but you don’t have the ability or skill to bring it to fruition. Whether you are an artist, creator, or business owner, you know that uneasy feeling. You can recognize what the goal is, but at the moment you are unable to attain that goal.

In this episode, Katie and Alexis sat down to tackle the concept of “The Gap” between your taste and your skill. “The Gap,” was coined by radio host Ira Glass. Regarding the idea he noted: “everybody I know who does interesting creative work went through a phase of years where with their good taste, they could tell what they were doing wasn’t as good as they wanted it to be… it didn’t have that special thing they wanted it to have… Everybody goes through that phase… and the most important thing you can do is do a lot of work.” Alexis and Katie went through their own experiences with battling their taste vs their skills, and provided a few helpful tips on how to grow past this struggle. If you have been feeling uneasy while developing your craft, feeling as though you aren’t quite living up to your own creative standards, then this is the episode for you!



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How are you being perceived by potential employers, clients, or customers? A more important question may be; how is this affecting your career and/or business?

To answer these questions and provide some insight on how to put yourself and your business’s best foot forward, we brought in marketing professional, Emily McMahon. Emily is a Junior Partner and VP of Marketing & Branding at Scout Digital, a performance creative agency. Emily came to Scout after a decade of experience in entrepreneurship, marketing, and business development for multiple companies. She is passionate about supporting Vermont and New England's entrepreneurial ecosystem by bringing together young professionals, transformative business ideas, and a highly supportive community.

In this episode Katie and Alexis asked for Emily’s advice on targeting your ideal client, marketing yourself as a trustworthy business owner, and how to stand out in the job market. Emily provided great perspectives on how to be someone who people want to work with and how to find jobs with companies that you actually want to work for. If you are looking to reevaluate and reinvent how you stand in the marketplace, then this is the episode for you!



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It’s easy to get on LinkedIn and click a few auto-response buttons congratulating your old lab partner from sophomore year biology on his new job or your college roommate on her promotion. But have you thought about how you could be utilizing LinkedIn to your business’s advantage? Could you possibly be missing out on how LinkedIn could help you generate leads, grow sales, and make impactful connections?

This week on the Check Your Aesthetic Podcast, we brought on Linkedin agency owner and coach, Lindsay Mitrosilis, to discuss everything LinkedIn for business. Lindsay specializes in LinkedIn for business owners, helping them navigate the platform for lead generation, sales, brand awareness, and driving top talent to your business.

In this episode Katie and Alexis asked Lindsay for her top, actionable tips for how business owners, service providers, and creators can utilize LinkedIn to their advantage and start being more intentional with what they share on the platform. They discussed repurposing and optimizing content, how to be purposeful with your time on LinkedIn, and how to get started on a strong LinkedIn business strategy. No matter what type of business you are in, there is a place for you on LinkedIn. So if you are listening either as a LinkedIn pro or as a novice, if you run a business - this episode is for you!



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As a business owner, probably the most important perspective for you to consider is your client’s. How a customer will experience your service or product has a direct impact on how your business will succeed. This is why we brought on client journey expert, Devin Lee.

Devin, an entrepreneur since the age of 27, is a self-proclaimed “fun big sis for your biz”. Officially, she is a Certified Online Business Manager and Certified Dubsado Specialist. She specializes in helping you get your time and energy back by perfecting your clients’ journey and putting it on autopilot. Unofficially, she is the high-energy hype woman who’ll bring a calm oasis to your business.

In this episode Katie, Alexis, and Devin discussed how a perfected client experience can change the way your client perceives you and your business, what onboarding and offboarding should look like, and good ways to maintain a healthy working relationship with clients. If you have been itching to uplevel your service or product experience, then this is the episode for you!



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