Burned out but too successful to quit? Ryan Ettridge knows the feeling all too well. After years of dominating the cybersecurity world, he realised something had to change — not in his career, but in himself. In this candid conversation, Ryan reveals how he completely rebranded himself from a PwC partner to a sought-after coach, using DIY videos and AI to build a personal brand that stands out. He breaks down the exact strategies he used to reinvent himself online, while also sharing the unfiltered truth about the struggles of staying relevant in a crowded market. Ready to ditch the noise and figure out what really works for your brand? Ryan and Chris get real about the power of video, why storytelling matters more than ever, and how AI tools can take your online presence to the next level. Whether you’re just starting out or looking to revamp your image, this episode will arm you with practical tips and the inspiration you need to get unstuck and thrive. CONNECT WITH RYAN ETTRIDGE FOLLOW CHRIS SCHWAGER VIDEO TRAINING PROGRAMS Unveil the full potential, from streamlining video equipment to delivering personalised experiences. DIY VIDEO PROGRAM Create your own videos with a push of a button CONVINCE YOUR BOSS Download our guide to help decision-makers understand the importance of video marketing their business.  RIDGE FILMS YOUTUBE Catch recent episodes of the DIY Video for Professionals podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe