Have you ever thought about creating your own podcast? Or maybe you would like to be a guest on someone else’s podcast. If you’d like to build your brand through the explosive power of podcasting, look no further. Today’s guest is Case Lane. Case is a global writer, podcaster, entrepreneur, traveler, and the founder of Ready Entrepreneur. After a successful book promotion podcast tour, Case developed an approach to help professionals, writers, entrepreneurs and other public speakers understand and navigate the growing podcast industry as guest speakers. We discuss: why podcasting is a good place to show up if you are trying to build your brand how to find podcasts to pitch if you can’t afford an expensive PR agency how to write a pitch to be a guest on someone’s podcast how to prepare for an interview what to talk about to get the most out of the interview how to be a valuable guest after the show Learn more about Case Lane and her book and podcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app