Mia Funt is all-in when it comes to her customers. Co-founder and president of ByHeart, an infant nutrition company that launched their first formula in 2022 and became the first U.S. infant formula manufacturer to be registered with the FDA in over 15 years, she is dedicated to giving parents the freedom to choose how they feed their babies without having to compromise nutrition. And under Mia’s leadership, ByHeart is propelling the industry forward with one mission at the core of everything they do: make the best formula in the world. In this interview, we talk about how Mia’s experiences as a parent sparked the idea for ByHeart, what makes ByHeart’s formula unique, and what being all-in can do for your business. Don’t miss this episode of Claim Your Confidence where we discuss: How Mia was inspired by her parents to be a problem solver and chart her own path as an entrepreneur The steps Mia and her brother Ron took to found ByHeart, and how building the company from the ground up allowed them to truly innovate How transparency is crucial when it comes to building a relationship with your customers The importance of trusting your instincts and judgment as a founder, and how acting with integrity while making tough decisions builds confidence How ByHeart is supporting parents beyond just their product through their online community Cluster and the Open-Hearted Initiative  Find Mia Funt: www.byheart.com IG: @byheart LinkedIn: Mia Funt Follow Lydia: www.lydiafenet.com IG: @lydiafenet LinkedIn: Lydia Fenet Don’t forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/ClaimYourConfidencePodcast If you like the show, telling a friend about it would be amazing! You can text, email, Tweet, or send this link to a friend: https://bit.ly/ClaimYourConfidencePodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices