Feeling profoundly misunderstood during her adolescent years, Heather realized early in her career she had a knack for building community for the misfits. A job at Karmaloop brought Heather into the streetwear world, where she learned that work culture could be fun, but understanding work politics was just as important. She eventually moved on to working in marketing for brands like Puma and New Balance. Being in the sneaker industry, Heather regularly attended fitness classics but often left annoyed at the dull music and energy. She saw an opportunity to make working out a little more lit. Today, Heather is the Founder & CEO of TrillFit, a purpose-driven wellness business changing the face of boutique fitness with studios in Boston and Brooklyn. Co-Founder of Claima and Former Nike Marketer, Bimma Williams interviews leading and emerging creatives and entrepreneurs of color about how they were able to build their own tables by turning their hobbies, side hustles, and ideas into thriving small businesses. From these stories, listeners will learn how to claim their dream careers by stepping into the world of entrepreneurship. Featuring Melody Ehsani, Jeff Staple, James Whitner and more. Follow Claima Stories and Bimma Williams on Instagram: @claimastories @bimmawilliams And watch us on Youtube powered by Vista