How do we connect our personal stories to the big story about the environment? How can we motivate corporations and government to not just aim for profit, but include reporting on their environmental risks and impacts in their balance sheets? Sue Inches is an advocate, author, and teacher. She has worked in public policy for over 25 years, serving as the Deputy Director of the State Planning Office, and as a Director at the Maine Department of Marine Resources. She is author of Advocating for the Environment: How to Gather Your Power and Take Action, and teaches college and high school workshops on same. Her consulting work focuses on strategic planning, program development, and environmental campaigns.