Blake and David discuss a controversial TurboTax ad campaign encouraging people to "break up" with their tax professionals, analyze survey data on AI adoption in accounting firms, and critically examine proposed changes to CPA licensure requirements. They also explore NASBA's influence on the profession end debate the merits of automatic mobility for CPAs across states. SponsorsOnPay - http://accountingpodcast.promo/onpayIgnition - http://accountingpodcast.promo/ignitionWorkflowCon - http://accountingpodcast.promo/workflowconinterVal - http://accountingpodcast.promo/interval Chapters(01:32) - Intuit's Controversial NFL Commercial (03:52) - TurboTax's Pricing Strategy (06:32) - Intuit's Market Strategy and Tax Pro Reactions (12:55) - IRS Audit Rates and Challenges (20:25) - EY India Tragedy and Work Culture (27:18) - AI in Accounting: Adoption and Applications (34:02) - Introduction to Perplexity (37:09) - Empowering Your Team with AI (39:11) - Challenges in CPA Firms (42:30) - WorkflowCon 2024 Announcement (44:15) - Changes to CPA Licensure (49:06) - Critique of NASBA and AICPA (57:02) - The Future of CPA Mobility (01:10:44) - Conclusion and Call to Action   Show Notes TurboTax 2024 Beat Your Price Commercial "Tax Break-Up" (Official TV Ad :30) https://www.youtube.com/watch?v=GW7rfwO6_is   Intuit Hosts Investor Day, Reaffirms First-Quarter and Fiscal 2025 Guidance https://investors.intuit.com/news-events/press-releases/detail/1215/intuit-hosts-investor-day-reaffirms-first-quarter-and-fiscal-2025-guidance   The State of AI in Accounting Report 2024 https://karbonhq.com/resources/state-of-ai-accounting-report-2024/   AICPA, NASBA propose a new pathway to CPA licensure https://www.journalofaccountancy.com/news/2024/sep/cpa-competency-based-licensure-pathway.html   AICPA and NASBA Propose Changes to the Uniform Accountancy Act https://www.masscpas.org/news/f339a29a-f278-4bc3-bf30-b1e10d198ca2:aicpa-and-nasba-propose-changes-to-the-uniform-accountancy-act   The Hazards of Redefining Mobility https://nasba.org/blog/2024/09/19/the-hazards-of-redefining-mobility/ How Accounting Firms Can Overcome the Profit Plateau https://www.accountingtoday.com/opinion/how-accounting-firms-can-overcome-the-profit-plateau Need CPE? Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.com Get in Touch Thanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040. Sponsorships Are you interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus. Need Accounting Conference Info?  Check out our new website - accountingconferences.com Limited edition shirts, stickers, and other necessities TeePublic Store: http://cloudacctpod.link/merch Subscribe Apple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser: http://cloudacctpod.link/podchaserStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/Overcast ClassifiedsForwardly - https://www.forwardly.com/Client Hub - https://clienthub.app/ Want to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Let the listeners of The Accounting Podcast know by running a classified ad. Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAd Transcripts The full transcript for this episode is available by clicking on the Transcript tab at the top of this page