In this episode, Content Marketing Institute’s Robert Rose explores what we lose when we fail to plan for spontaneity. Plus, he offers a fresh take on the news that Google is changing the way search works; he interviews Kathy Klotz-Guest about how to promote a culture of experimentation in business; and he shares an article about how chinchillas and bacon help you write better content. And that’s a wrap for the week ending November 1, 2019.