70 episodes

Karim Amri co-founder of the 4TM, Humana Canada and Allxera , Karim shares all the secrets of coaching business, everything you want to know about Learning the skill, Turning into practice and earning and monetizing.

Discover how to find the right insight and information through all the noise in the coaching space, so that you build the business that brings the results you’re looking for, whether the truth about niches and sub-niches, the tools that makes difference in coaches positioning, the systems to put in place to get leads and customers


As a coach who went through the pain of going through several coaching trainings, workshops, and spend over $120K to find the right answers to build his successful coaching business, Karim is committed to help coaches avoid the struggle he went through as he simply believe, that a coaching business is built to thrive.

Karim brings you industry leaders from different markets and niches and other professionals serving the coaching industry to share their experience and the behind the scenes of their success. You’ll discover everything you want to know about Certification, Practice, Positioning, Marketing, Clients acquisitions and much more, in other words all what you need to move successfully through the steps of building a Thriving Coaching Business.

Coaching StartUp Secrets Karim Amri

    • Business
    • 5.0 • 7 Ratings

Karim Amri co-founder of the 4TM, Humana Canada and Allxera , Karim shares all the secrets of coaching business, everything you want to know about Learning the skill, Turning into practice and earning and monetizing.

Discover how to find the right insight and information through all the noise in the coaching space, so that you build the business that brings the results you’re looking for, whether the truth about niches and sub-niches, the tools that makes difference in coaches positioning, the systems to put in place to get leads and customers


As a coach who went through the pain of going through several coaching trainings, workshops, and spend over $120K to find the right answers to build his successful coaching business, Karim is committed to help coaches avoid the struggle he went through as he simply believe, that a coaching business is built to thrive.

Karim brings you industry leaders from different markets and niches and other professionals serving the coaching industry to share their experience and the behind the scenes of their success. You’ll discover everything you want to know about Certification, Practice, Positioning, Marketing, Clients acquisitions and much more, in other words all what you need to move successfully through the steps of building a Thriving Coaching Business.

    Paul Rees | What Are the Qualities of A Great Coach? – Karim Amri CSS: 069

    Paul Rees | What Are the Qualities of A Great Coach? – Karim Amri CSS: 069

    Today Karim has the pleasure to have with him, Paul Rees.



    Paul Rees works with scale-orientated business owners and corporate leaders who are open-minded to Up-designing themselves emotionally, mentally, productively, and above all change accountable towards their current business goals.He is an established business performance coach and soft skills expert, with over eighteen years of experience. His client portfolio reaches into the USA, Canada, UK, and Europe. he also presents on Radio and Television specializing in the subject matter of business and human performance, author, and CEO of Paul Rees Business Coaching and Accolade Executive Business Coaching. His coaching style is unique and widely successful proven.he has published article writing that has received recognition all over the world, influencing a change and understanding of the importance of individual and team peak performance business lifestyle, accountability, attitude, and soft skills in the workplaceHis clients have ranged to the banking industry, manufacturing, service, and distribution all over the world. his business performance and business leadership soft skills formulas have been responsible for massive leaps in organic business owner and leadership performance in the work environment, as well as permanent advancements in productive mindset and person to people working attitude.





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    When you're mentoring on your coaching, it's massively too important to know you're actually producing the energy.
    If your zoom audience has not got the energy, they will almost start scanning the information you're delivering, they will not absorb it and not take it in.
    What are the most important qualities that usually make the difference between a good coach and a great one?
    What makes the difference between a good coach and a great coach is actually the investment that the coach puts into themselves in order for them to be at the cutting edge of business tools, and business understanding.
    When you respect your clients, you're going to prepare for your session, when you're going to respect your clients, you're going to invest in yourself to develop yourself to provide them with the highest value.
    When you respect your client, you're going to respect his ability and capability in finding the right answers.
    Don't work with a client unless you're going to learn something from them.
    It's easy to work with clients, and then just drown them with your experience that becomes intimidating
    There's nothing worse than being drowned with experience and drowned with information from your coach.
    Mastering the art of connection is key to go from a good coach to a great one.
    When it comes to business coaching the minute’s count, and you're going to be evaluated at the end of the agreement,
    Connection for me, I think is one of the key characteristics and skills that make the difference between a good coach and a great coach.
    You are 100% immersed in this interaction whether it's one hour or the 45 minutes or a one and a half hour but listening at the highest level is something that makes a huge difference.
    You've got to be three ears, and one month.
    When you become four ears, and one mouth, then you're intentional listening.
    I'm very conscious of keeping detailed notes from every conversation that i have with my client.
    Our job is to build that person into a business, not build a business, then build the person.
    Authenticity is something that sometimes it's hard to see when we've not experienced it for ourselves in our life.
    Be true to yourself to be true to another.









    Resources from this episode:

    Follow Paul Rees



    Learn more about what Paul is doing on  paulreesbusinesscoach.biz



    LinkedIn: https://www.linkedin.com/in/paul-rees-6167b920/
    Facebook: https://www.facebook.com/paul.rees.14019
    Twitter: https://twitter.com/paulbizcoach

    • 25 min
    Paul Rees | Why we don't Niche? – Karim Amri CSS: 068

    Paul Rees | Why we don't Niche? – Karim Amri CSS: 068

    Today Karim has the pleasure to have with him, Paul Rees.



    Paul Rees works with scale-orientated business owners and corporate leaders who are open-minded to Up-designing themselves emotionally, mentally, productively, and above all is change accountable towards their current business goals.He is an established business performance coach and soft skills expert, with over eighteen years of experience. His client portfolio reaches into the USA, Canada, UK, and Europe. he also presents on Radio and Television specializing in the subject matter of business and human performance, author, and CEO of Paul Rees Business Coaching and Accolade Executive Business Coaching. His coaching style is unique and widely successful proven.he has published article writing that has received recognition all over the world, influencing a change and understanding of the importance of individual and team peak performance business lifestyle, accountability, attitude, and soft skills in the workplaceHis clients have ranged in the banking industry, manufacturing, service, and distribution all over the world. his business performance and business leadership soft skills formulas have been responsible for massive leaps in organic business owner and leadership performance in the work environment, as well as permanent advancements in productive mindset and person to people working attitude.





    Join our Facebook Group: Go High Ticket: Scale your coaching business to 6 Figures

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    // O V E R V I E W

    Niche in, your business as an SME business owner, is one of the most personnel. Accountabilities you will do in your business ever.
    It tests your belief system, it tests your self-worth, it tests your imposter syndrome, it tests your belief in your marketplace.
    As a business owner tests what you are about in business.
    If anybody as a business owner cannot shout out their business avatar or their business client is in less than 10 seconds, they need to niche.
    99% of business owners niche so softly, that they remain within the noise of the market. They are promoting their business.
    People fail to niche, because they are nervous, if they niche, they're going to leave a market that they are currently in, even though the market is failing to bring into the business, the potential of the core value clients that resonate with their product business services
    99% of business owners in the SME market are in the low income, high maintenance market.
    We have to look at how we present our own insecurities into the doubt of our business.
    Very few businesses owners that I’ve met, can actually tell me within 60 seconds what their product is.
    We are scared to keep a piece of the cake without having a part of it.
    I'm not niching to a small value of people; I niche as an expert in a particular subject matter.
    Niching gives my business a higher profile, a higher interest, a greater interest.
    I will niche each individual, individually, but create a team from them.
    Not niching myself away from people and niching myself into people. So, they completely understand their mindset.
    When you niche, you increase your market. Because now people get the philosophy and the value of what you offer.
    Expanding, in one way or another is not in contradiction with the concept of niche.
    Your business should niche at least three times before you've even started niching correctly.
    It's an impossibility to become good at everything because it's too much for our emotional mind to take in and become efficient.



    Resources from this episode:

    Follow Paul Rees



    Learn more about what Paul is doing on  paulreesbusinesscoach.biz



    LinkedIn: https://www.linkedin.com/in/paul-rees-6167b920/
    Facebook: https://www.facebook.com/paul.rees.14019
    Twitter: https://twitter.com/paulbizcoach





    Join our Facebook Group: Go High Ticket: Scale your coaching business to 6 Figures

    • 20 min
    Brad Federman | How to Coach for Business Culture? – Karim Amri CSS: 067

    Brad Federman | How to Coach for Business Culture? – Karim Amri CSS: 067

    In today’s episode, Karim is continuing with his amazing guest,Brad Federman

    who spent really, decades of his life exploring this area of coaching, personal development, communication connection, and how to get the best benefit out of it for individuals and organizations.

    Every day, people wake up and trudge to work, resentfully working at a company that falls short of its promises and values. This is a problem, one that Brad has dedicated his career to resolving. He is dedicated to helping organizations engage employees and customers, build resilient and bulwark relationships, as well as creating collaborative and agile cultures. 

    As he puts it, his job is to ‘help organizations discover and live their possible’. 

    This mission has followed Brad throughout his career as an international author, speaker, coach, and consultant with more than 25 years of corporate experience.

    As the founder of PerformancePoint, Brad works with organizations and leadership in various industries, including household names such as: Nordstrom, FedEx, Embassy Hilton, Mayo Clinic, Deloitte & Touche LLP, and Polo Ralph Lauren Corporation.

    Prior to PerformancePoint, Brad was the EVP of Novations Group and has held leadership positions with Accenture and Humana Inc. He is a frequently requested featured speaker at conferences and business meetings worldwide. Some of his literary works include:

    Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty, Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less, and a contributing author to 101 Ways to Enhance Your Career. Additionally, Brad has also been interviewed for Fox Business News’ John Stossel Show and articles in numerous publications such as American Banker, Fortune Small Business, Los Angeles Times and HR Magazine.

    Brad earned his B.A. degree in communications from University of Maryland and a M.Ed. degree in human resource development from Vanderbilt University. He is also a member of the Forbes Coaches Council and serves on several boards.

    In today’s episode:

    There are coaches or people who are interested to build a coaching career.

    Karim’s question is very simple.

    How to use the coaching techniques, this concept of helping others unleash their potential and to help them see things that in the normal days and the busy days, they can see it?

    How we can use this, to implement a culture or to help an organization builds the culture within their business?



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    // O V E R V I E W

    You need to actually be very self-aware.
    All too often, coaches are interested in making a breakthrough.
    Coaches are interested in a process.
    Don't get caught up in the model, Get caught up in the curiosity. don't make it about you make it about them.
    If you do that, the rest comes much more naturally.
    Questions won't come unless you have that mindset.
    The more you are far from the industry you are coaching in, the more you are going to be successful.
    When you're coaching you typically are thinking about it from an individual perspective, how do I work with and help this person?
    We were teaching people how to have stand-ups in their puddles.
    You are developing the leaders to develop the organization.
    People don't have a reason to work here.
    Absenteeism went down, quality went way up, morale went way up, turnover stopped.
    Because they did the hard work to build a culture instead of trying to pick something up somewhere else, and drop it in.
    How do you link culture with belonging?
    I think cultures can create more belonging, and cultures can create less belonging.
    Culture can do both things. It can exclude, it can beat up, it can destroy, or it can build up, include and make you more profitable.
    Have a choice in that. And that choice is how you approach it.
    People succumb to culture.



    //

    • 28 min
    Brad Federman | How Important Business Culture to Business Success? – Karim Amri CSS: 066

    Brad Federman | How Important Business Culture to Business Success? – Karim Amri CSS: 066

    In today’s episode, Karim is lucky to have an amazing guest,who spent really, decades of his life exploring this area of coaching, personal development, communication connection, and how to get the best benefit out of it for individuals and organizations.

    Brad Federman

    Every day, people wake up and trudge to work, resentfully working at a company that falls short of its promises and values. This is a problem, one that Brad has dedicated his career to resolving. He is dedicated to helping organizations engage employees and customers, build resilient and bulwark relationships, as well as creating collaborative and agile cultures. 

    As he puts it, his job is to ‘help organizations discover and live their possible’. 

    This mission has followed Brad throughout his career as an international author, speaker, coach, and consultant with more than 25 years of corporate experience.

    As the founder of PerformancePoint, Brad works with organizations and leadership in various industries, including household names such as Nordstrom, FedEx, Embassy Hilton, Mayo Clinic, Deloitte & Touche LLP, and Polo Ralph Lauren Corporation.

    Prior to PerformancePoint, Brad was the EVP of Novations Group and has held leadership positions with Accenture and Humana Inc. He is a frequently requested featured speaker at conferences and business meetings worldwide. Some of his literary works include:

    Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty, Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less, and a contributing author to 101 Ways to Enhance Your Career. Additionally, Brad has also been interviewed for Fox Business News’ John Stossel Show and articles in numerous publications such as American Banker, Fortune Small Business, Los Angeles Times, and HR Magazine.

    Brad earned his B.A. degree in communications from the University of Maryland and a M.Ed. degree in human resource development from Vanderbilt University. He is also a member of the Forbes Coaches Council and serves on several boards.







    In today’s episode:



    We have a lot of revolving doors in organizations, people leaving and trying to come in and when you ask people, Why they're quitting?

    It has to do with things like flexible work hours or having a meaning and purpose in the work, having strong cultures.

    But if you read about what's happening in the newspaper companies are trying to solve it with money, with compensation.

    Ironically, you might attract people to come to your organization for a higher paycheck, but you will lose them very quickly if you do not create meaning in the work and create a culture that matters.

    How important culture is today?

    A quote that I came up with, is:

    “Culture Is to Recruiting And Retention As Food Is To Hunger”.



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    Go High Ticket: Scale your coaching business to 6 Figures.



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    // O V E R V I E W

    We always said values were important.
    The hierarchy is dead.
    We are now a network flat organization.
    We're in a diverse world, we got multiple generations.
    We might have a team of six people, but they're all in different parts of the world.
    What is culture?
    Culture is shared norms.
    If we don't have shared norms, then we don't have a way to work together.
    The more flat the more we are covering areas, and the more together we can create something big.
    Culture is defined as ‘’The Behaviours You're Willing to Accept Knowing It's Not About What Someone's Spouses Are, Says, It's Not About What Your Best People Are Doing. It's About the Behaviours You're Willing To Accept’’.
    You are as strong as your weakest link. And those weak links show up at difficult moments. That's Culture.
    Organizations focus on the wrong piece, what I say they focus on profitability, problems, and process when they should be thinking about people.
    When leadership and management want to discuss somethi

    • 29 min
    How important is the discovery session for the coaching partnership? - Karim Amri CSS: 065

    How important is the discovery session for the coaching partnership? - Karim Amri CSS: 065

    Today Karim is going to be exploring one of the important stages in the coaching process and in the customer journey.

    This is an initial stage, but it's a very, very important stage and many coaches miss giving it what is needed in terms of time and focus.

    And later on, Unfortunately, things happen during the coaching program or package that we may be able to avoid. If we do properly the Initial session

    In fact, this session needs to happen before confirming the coaching agreement or before confirming that you're going to get this customer.

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    Go High Ticket: Scale your coaching business to 6 Figures.

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    // O V E R V I E W

    Are we a good match? Is this person partnering with us?
    Is our partnership with that person is going to lead to something good, a win-win situation?
    Are we going to be able to help them and fulfill what's his need and fulfill his expectation of this partnership? This is very important.
    It is important for us to explain, What is coaching?
    We are not going to give them advice.
    We are not going to mentor them.
    We are not going to give them solutions.
    We are not there to provide them with a step-by-step process to achieve their desired goal.
    We are doing coaching.
    One of the biggest confusions that we are facing today is the misunderstanding of the coaching, how the process is? And, how the partnership is your best?
    Clarify the ethical part of the industry.
    Highlight the type of partnership in coaching for the coachee.
    It is extremely important that this partnership will lead to something.
    We can coach you, to help you achieve what you are desiring to achieve. But it's about you.
    All of those areas need to be defined and clarified to the clients. And this is what we call the package details.
    It needs also to be clarified during this initial discovery session.
    It is important to understand the goal and what this client is hoping and expecting from this partnership.

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    Go High Ticket: Scale your coaching business to 6 Figures.

    • 10 min
    Is Coaching a way to influence people? - Karim Amri CSS: 064

    Is Coaching a way to influence people? - Karim Amri CSS: 064

    Today with Karim we're going to be talking about



    One of the controversial questions and one of the controversial aspects in coaching now.



    Is coaching a way to influence people?



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    Go High Ticket: Scale your coaching business to 6 Figures.

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    // O V E R V I E W

    Coaching is to change lives, interact with people and develop performance.
    We are not there to influence people; we are there simply to help them achieve or reach desired outcome or goals by just helping them find the right way themselves.
    We are there to help people unleash their potential and achieve their goals.
    We are there to help them and to walk with them through that journey.
    Coaching is about questions.
    It's going to be easy to find the right questions at the right moments.
    Coaching approach outside the coaching, partnership, in marketing, in sales, etc…. In fact, this is one of the most efficient ways.
    Coaching is about helping people discover the right thing to help achieve goals, dreams, and overcome challenges.
    What attract people more than questions? one of the best hooks is the question related to something that we went across, during our day-to-day life or in our work.
    Using the question approach in anything else to influence people. Yes. As long as it's ethical, as long as it's in line with our values.

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    Go High Ticket: Scale your coaching business to 6 Figures.

    • 7 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

LGraul ,

Everyone Needs a Coach!!

Karim does a great job sharing his life experiences. Every successful leader, athlete..etc needs a coach. Love your passion.

nanoora ,

Best coach ever

Mr careem is the best coach ever
Really appreciate all the time he gave us in his coaching course
Thanks a-lot
May allah bless you

Stampinladybug ,

Genuine authentic guy, great info

Karim is a genuine and knowledgeable person, who truly wants to support and help his community. You will be blessed by the information he brings here!

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