In today’s episode, host Tyler Chisholm is joined by Stéphane Hamel, teaching fellow in the department of marketing at Laval University, to discuss the collision of data privacy and digital marketing. With over two decades of experience in data analytics and privacy, Stephane brings a wealth of knowledge to the table. He explores the hidden costs customers bear, the false security metrics like views and clicks can create, and why many businesses struggle to assess the actual value of their advertising spend. This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive. We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds. Instagram: https://www.instagram.com/collisionsyyc LinkedIn: https://www.linkedin.com/company/collisions-yyc YouTube: https://www.youtube.com/@collisionsyyc Website: https://www.collisionsyyc.com Thank you for tuning into Collisions YYC! Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode. If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada. We sincerely appreciate your support of our local podcast. Host links: Tyler’s website: https://www.tylerchisholm.com Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm Guest links: Stéphane Hamel’s LinkedIn: https://www.linkedin.com/in/shamel Laval University’s Website: https://www.ulaval.ca Laval University’s LinkedIn: https://www.linkedin.com/company/universite-laval Laval University’s Twitter: https://www.twitter.com/universitelaval Laval University’s Facebook: https://www.facebook.com/ulaval.ca/ Laval University’s YouTube: https://www.youtube.com/ulavaltv Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing