As D2C manager for OLLY, a health and wellness brand owned by Unilever, Jennifer Peters is responsible for every aspect of OLLY's ecommerce store: customer experience, marketing inventory, payment gateways and more. Peters says as OLLY matures, her team has to constantly re-evaluate their...
Published 08/02/22
After spending years on the agency side helping brands spin up online stores, Jennifer Peters decided it was time to work full-time on just one brand. As Direct to Consumer Manager for OLLY, Peters jumped in right after OLLY became part of the Unilever family – giving her a brand with a start-up...
Published 08/01/22