In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll dissect Jaguar's recent rebranding efforts, focusing on a controversial promotional video that has sparked widespread criticism. They explore the implications of the marketing strategy, the disconnect between the brand's heritage and its new messaging, and the role of social media in shaping public perception. The conversation highlights the challenges of rebranding in a polarized environment and the importance of aligning marketing efforts with core brand values. Watch the Jaguar "Copy Nothing" Video: https://youtu.be/rLtFIrqhfng?feature=shared Takeaways Jaguar's promotional video has been panned by critics for lacking clarity and connection to the brand.The effort seems to have alienated existing fans and confused others.A PR decision to focus on the marketing campaign may have made matters worse..Companies Mentioned JaguarBlueSkyCar Dealer MagazineVolkswagen Topics Mentioned Jaguar, rebranding, marketing strategy, PR, brand values, social media, automotive industry, promotional video, corporate reputation, consumer perception Chapters 00:00 Introduction to Jaguar's Rebranding Effort 02:51 The Controversial Promotional Video 06:14 Analyzing the PR Strategy 09:01 The Disconnect with Brand Values 11:55 Comparative Analysis with Other Brands 15:10 The Role of Social Media in Brand Perception 18:02 Conclusion and Future Implications