In this riveting new episode, host Ryan Goodman covers a couple of valued topics with Frank DeBenedetto, CEO at Two River Technology Group and Founding Partner & CFO at audIT Sales Presentation System. As an early adopter of monthly recurring revenue, Frank understands the value of the MSPs model and the need for efficient sales processes to maximize profits. His experience in the financial services industry and a strong focus on cybersecurity are major differentiators for Two River Technology Group. A solid understanding of the compliance and data protection needs of this vertical helps his team land new clients in this space, and those best practices transfer easily to other businesses. How can IT services professionals strengthen their sales processes and leverage unique expertise to generate new income streams? Check out this episode of Confessions of an IT Business Owner for the lowdown.