TruMethods founder and president Gary Pica discusses the finer points of MSP sales in this informative episode with Connect Booster Executive Vice President, Dan Austin. An expert at building and selling MSPs, Pica now helps his peers reach their full potential as IT business owners. What motivated him to become a serial entrepreneur and a go-to authority in sales and M&A? Pica shares his thoughts on what it takes to build a million-dollar MSP and provides ideas for generating new revenue streams and boosting profitability. From building a high-power sales team to developing new markets and identifying the best prospects, this conversation covers what it takes to succeed in the managed services arena. How should MSPs adapt their sales and business practices to maximize MRR and cash flow? Listen to this latest episode of Confessions of an IT Business Owner for all the details.