13 episodes
Consumer Behavior: Why We Buy Stuff Alex Ames
-
- Business
-
-
5.0 • 1 Rating
-
Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.
-
E13 Evaluation Criteria
What's most important when making a decision as a consumer? Alex discusses a break down.
-
E12 Killer Trycicles
“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?
-
E11 Extended Pre-Purchase Search
Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"
-
E10 Problem Recognition
Alex discusses the science of problem recognition in marketing strategy.
-
E09 VALS System
Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here.
-
E08 Emotional Appeal
Alex discusses the role of emotional appeal in marketing strategy.
Customer Reviews
Loved the podcast short episode!
Alex I loved your small episode, they were filled with so many small nuggets! Do you have twitter so I can pick your mind & definitely connect!