Part two of lecture four explores three case studies of the use of public value in cultural policy. The first case study, of Arts Council England’s Arts Debate, shows how public value was used as a form of institutional learning. The second, of the Heritage Lottery Fund’s use of public value, sees the term as a measurement framework. The final case study, of the BBC’s use of public value, presents the concept as a defensive strategy against ideological critiques and funding cuts. All three of these uses serve to illustrate the lack of coherence associated with the term public value and the lecture concludes by suggesting its usefulness maybe passed. In keeping with ideas of creative industries, culture-led regeneration, social inclusion and evidence based policy making, public value’s associations with New Labour mean it is no longer the right language with which to engage with government.