As we go, we will try to make Personal Branding a subject that can be measured, monitored and reviewed over time. The SWOT analysis is the second tool I've chosen to apply to Personal Branding, with the PEP Triangle, my own framework, being the first. I hope this helps people understand their own...

On this one, I share my own experiences and tips on how to boost your employability using your personal brand and content creation. The days of solely relying on cover letters and CVs are long gone as companies now look at candidates' social media content before short-listing them for interviews....