Today I discuss some of my top strategies to consider when you are managing a marketing team. Including why having a diverse range of personalities can benefit your team and how to balance these different styles for optimum working results.    Mentioned in the episode: Notion VARK Model High Performance Podcast Episode   Connect with me: Instagram Website LinkedIn  

In this episode I talk all things content tracks, what they are and the difference between the 3 types: SEO, Brand & Product. How to identify them and why this is so important when you're  creating and curating your content.    Mentioned in this episode: Instapages  Connect with me: Instagram Website  LinkedIn  

In today's episode I'll share some of the common business models you can choose from as a content marketer. Including pros and cons of being a freelancer or consultant, vs starting your own agency. The difference between being someone who executes content strategies vs builds them and my experience of working on retainer vs one-off projects.  Mentioned in this episode: Company of One by Paul Jarvis The Million-Dollar, One-Person Business by Elaine Pofeldt Previous Podcast episode with...

In this episode I talk about how to work smarter so that you can manage a bigger workload. How to put processes in place that will allow you to focus on what matters, how to get into the zone quickly and some of my go-to brain tricks. As well as the danger of context switching and how to work with your natural cycles & energy for optimum productivity.    Mentioned in this episode: The Content UK community Content heroes in SaaS: Intercom, Zendesk, Buffer, Wistia & Later Period Power...

Today I’m sharing tips on how to format a content calendar, tools to use and the reason why most content calendars are a waste of time. I cover visibility practices and why this is often the key to ensuring your content calendar is seen and recognised by clients or your boss. Plus, the difference between SEO tools like SEMRush and AHrefs and the ones you really need to know.   Mentioned in this episode Content calendar tools: Trello Asana Monday.com Google Sheets SEO tools: Google...

Joei Chan is the Director of Content at 360Learning and one of the most creative and strategic content marketers out there. From launching a reality docu-series that followed her first few weeks at the company, to balancing content strategy with execution, Joei is a master at finding ways to use different content types to hit company goals. In this episode we discuss her approach to content and being a marketer.Resources:Joei on LinkedIn360Learning blogWatch the onboarding Joei...

If you're struggling to know how to market your business or use social media during the COVID-19 pandemic, today's episode is for you. Speaking with Simon Kemp the CEO and Founder of Kepios, a global digital consultancy and Chief Analyst at DataReportal which analyses key trends and changes in digital behaviour that helps brands to make sense of the digital landscape. In this episode we look at the latest report, sharing a snapshot of digital behaviour during COVID-19 including how usage has...

Martha Moger is a creative freelance copywriter and content writer working with product-based, creative business owners. Through her brand The Stitch Writer, Martha brings together the three pillars of SEO, clear brand values and tone of voice to help her clients reach their audiences more effectively through copy. In this episode we discuss all things creative copy like how to tease out brand values when you’re within your business. How to simplify working out your tone of voice and what a...

Justin Champion joined Hubspot Academy in 2016, as the content professor tasked with creating their, now renowned, Content Marketing Certification Course. In this episode we discuss why creating 250 pages of content for Hubspot Academy was the pinnacle of Justin’s career, and how this led to him working on more on what he’s curious and passionate about: solving for the user. We discuss Justin’s approach to creating user-first content and engaging with the personas of the customer, including...

Marie Shields is the owner of Moss Marketing, a business that specialises in offering digital marketing and consumer PR services. In this episode we discuss Marie’s journey into entrepreneurism and the effect of democratization of sales via digital for the businesses around her. Why topic-lead content and video with intention are key digital marketing areas for this year and why brands in the drinks and beauty industries are nailing good content right now. Plus, why everything in marketing...

This week on Content Makers it’s a solo episode talking about the framework I use when determining whether it’s worth putting time and effort into creating a new piece of blog content. We’re often told by “experts" that showing up and consistently producing new blog content is the most important thing. But I’d like us to consider a different view point, one where strategy and substance, over speed and quotas, are the most important markers of success. Let’s see if you agree with me. If you'd...

Harry Lang is a Marketing and Brand Consultant who specialises in helping brave brands to build their strategies and become known in industries such as betting, gaming and esports. Harry has worked on multi-channel campaigns for well-known brands like Budweiser and Penguin Books, and helps startups who want to get up and running, and into the world. In this episode we discuss Harry’s approach to brand architecture and the importance of a customer-first approach that doesn’t just focus on the...

Simon Schnieders is the Founder & CEO of Blue Array, an agency that does SEO and nothing but SEO. In this episode, we get pretty technical on the elements needed to create a successful SEO strategy in today's world and why a lot of what we're told about SEO is just noise. From why we shouldn’t always be prioritising content creation over strategy, to how to think about the keyword universe and why SEO is really all just about links and content. Plus, we talk a lot about how Simon built...

I first met Adrian Ma at an event, where we shared our mutual passion for organic reach and how content that catches fire can far outperform paid boosts. I knew then that I had to get Adrian on the show, and I’ll be honest, recording this episode absolutely blew me away. From Adrian’s approach to PR attribution and numbers, to how Fanclub frameworks a “shareable story” and the emergence of employer brands, there is a ton to unpack in this episode. Enjoy and to get links to all of the things...

Imogen Roy is a Strategy Coach and Content Marketing Consultant working with entrepreneurs, experts and influencers. In this episode we hear from Imogen on what she learned as Community Manager for Eurostar and why customer service should fit under marketing’s wing. How to build a brand from the ground up, the four brand models and why it’s dangerous to try and do them all. Plus, Imogen’s thoughts on time management, how to connect with remote teams when you’re a consultant and why we should...

If you’re a brand of content creator you might be considering if you should start a podcast. Maybe you’ve had an idea, you’re longing to interview people or, you just think it would be a good way to get your business out there. Even if you’re not planning to start one, maybe you’re wondering about podcasts as a medium and what the future holds. In this episode I’m going to give you some insight into what goes into creating a podcast, from my experience creating this one and also supporting...

Matthew Butler is the Lead Digital Strategist for BBC Studios and works on campaigns for shows like BBC Earth and Top Gear, to help bring them to new and wide-reaching audiences. In this episode Matt gives us a look at what the role of planning involves, both from an in-house and an agency perspective, like how to bring a fresh approach to long-standing brands and the importance of research in order to see beyond your own perspective. Plus, the sweet spot between being a brand strategist with...

Hayley Smith is someone who inspires forward-thinking PR that looks towards the PR methods that are going to get her clients the biggest reach in today's landscape. As Director of lifestyle agency Boxed Out PR, that specialises in "PR with a purpose", Deputy Head of PR at Pride London & the Founder of FlowAid she is a master at managing different priorities.In this episode we cover:What it means to specialise in “PR with a purpose”, looking after brands and clients that are making an...

Drew Collins is someone who proves that anything is possible if you just set your ambitions high enough. Starting out in a career in music, which led to a career in media, Drew is now the Brand Partnerships Director at student news site The Tab and has worked at some of the most ardent publishers of this century, like Unilad. In this episode we take a deep look at brand partnerships - their power, why they’re valuable and how brands can tap into the value to increase their consumer base. Drew...

Everyone has content ideas. But how to execute them and how to make content work, as a source of brand awareness or lead generation, is a whole other ball game. How do you know where to start? How do you know that what your writing is the right thing? How can you improve as a writer and increase your engagement? All of which, I discuss in this week's (solo) episode, covering the five elements I believe will make your content strategy more refined and better performing. 

In this episode I chat to Hadrien Chatelet, Creative Director at The Wern and champion of entrepreneurs everywhere who have the creativity, but maybe not the tools, to brand their businesses.In it, we discuss Hadrien's background, from being spotted while creating street art, to working for the French version of John Lewis and going on to manage a team at global agency Endeavour (now IMG) and how redundancy made him realise he wanted to give back.We chat about his role today, as Creative...

Eventbrite is an intuitive global ticketing platform allowing event organisers of any shape or size to run their events, from fundraisers to festivals. A one-stop shop solution that no doubt, you've already used to manage your own event, or buy a ticket to someone else's.But did you know that Eventbrite also runs an incredibly successful B2B blog and pool of resources, by any measure of content marketing success?In this episode I speak to content extraordinaire Amy Martin, the Content...

In this episode I chat to Danny Denhard, Director of Growth & Crowdfunding at JustGiving, business mentor and mega source of wisdom! Danny has over nineteen years of experience in managing teams, marketing, and product growth, all of which we touch on in this episode.Beginning with what "growth marketing" really means, and why it's more about bringing disciplines together to tackle business problems and improve user experience than just short-term hacking. We discuss ways to work, the...

On this episode of Content Makers, I chat to Natalie Raven the Founder of Parcel, a thoughtful gifting company, on how to create content from behind a brand. We discuss how Parcel started and how Natalie pivoted her target audience by changing the website content and even the logistics of the company. Why it's really about her audience finding connection with each other and how this feeds into everything she does and procures, at Parcel. We discuss Natalie's approach to social media, and...