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Nicole Michaelis
Content Rookie
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
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Recent Episodes
Episode 11: Content for Growth - Generating leads with content For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align with other marketing initiatives and teams while still being mindful of...
Published 06/28/20
Episode 10: UX Writing - What it is and how to get into it UX Writing (User Experience Writing) is getting more popular by the day with many companies hiring their first UX writers. But what actually is UX Writing and how does it differ from copywriting? Is it just about Microcopy? These...
Published 06/11/20
Episode 9: The dos and don'ts of copywriting There's a lot of copywriting advice on the internet. And some advice is better than others. In this episode, we look at some common copywriting dos and don'ts and discuss when and how specific copywriting tricks make sense - so you can become better...
Published 05/20/20
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