Episode 4: Crafting content along the user journey A look at the user journey or customer journey and how it affects content. What type of content is required for different touchpoints? How does Awareness, Consideration or Purchase intent affect the content format? Find out in this episode of Content Rookie by Nicole Michaelis. Learning outcomes: Understanding of the marketing/sales funnel Understanding of different stages in the user journey Creating your content buckets Tool: Customer Journey Maps (and how to use them)