Episode 5: Become a great storyteller Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It actually is THAT important. Stories can make or break your brand and a good brand story can pull all your content efforts together. It's always worth it to try to tell better stories. We're looking at how to do that in this episode. Learning outcomes: What is storytelling? What is brand storytelling? What are the benefits of great storytelling? What are some great brand story examples? How to angle your story based on a desired outcome Storytelling exercises ...and more! Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com