Episode 11: Content for Growth - Generating leads with content
For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align with other marketing initiatives and teams while still being mindful of putting out good content and not alienating your audience. Is there even such a thing as content for growth? There is! And today's guest, Michael Perna, shares plenty of actionable insights from his career working in growth.
What is growth marketing?
How does content marketing fit into it?
Examples of really good lead generation content
Connect with the host:
Connect with the guest:
Michael's new project: https://www.instagram.com/leksplay/
Episode 15: 7 common UX Writing issues
In this episode, I take you through some of the most common UX Writing issues and how you can approach them - from writing error messages and designing onboarding to choosing your casing and punctuation. Spoiler alert: consistency always wins!
Episode 14: What is technical writing?
In today's episode, I discuss all things technical writing with my guest James McKie (iZettle/Paypal). James has been a technical writer both in-house and independently for 20+ years and shares everything you need to know about technical writing and how...
Episode 13: How to get published
I published my first poetry collection with an indie publisher last December and it was everything but smooth. After a chaotic couple of months, my book was made available but I wish I'd done a lot of things differently. Learn from my mistakes.