Episode 16: Why you need to pay attention to localization Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user experience. Most companies hire specialized writers only for their master language (usually, English) and foreign-speaking markets can suffer from bad translations, even damaging a brand's reputation. But localization is more than just translations.  Learning outcomes: What is localization? Why localization is more than just translations How you can support localization as a writer The opportunities of hiring a localization manager ...and more! Connect with me: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Connect with my guest: Linkedin: https://www.linkedin.com/in/hristinaracheva/ Tools mentioned: https://www.hofstede-insights.com/country-comparison/ --- Send in a voice message: https://anchor.fm/contentrookie/message