How do you know what business to start or how to scale it? This episode marks Holly’s very last lightbulb moment of the series, and so she wanted to share with you the answers to the questions she so often gets asked. Taken from her conversation with Keith Abel, founder of Abel & Cole, Holly reflects on the moment that Keith recognised he had a golden opportunity when selling his organic potatoes, which was the pivotal moment that changed his life forever. When Keith shared this with Holly, it marked a revelation for her too. She shares how we all experience our very own lightbulb moments each and every day, but the art is not only to recognise them, but also to seize them with both hands. If you want to take control of your future, this is the guidance you need — and it takes less than 15 minutes to hear it.  You can hear Keith Abel’s full episode here.  Enjoying listening to these unfiltered chats? Subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas, and topical, 'ungoogleable' business advice.