The firms that shift from billable hours to value outcomes will win.The DisruptorsWith Liz FarrAlan Whitman wants to break the mold of public accounting. He wants to put an end to the billable hour and the siloed practices that characterize the way many firms have operated for decades. As Whitman says, “we’re here to serve clients, we’re here to deliver great value. But do we really need to do it the way we’ve been doing it since before my father was in the workforce?”  While “most firms believe that billable hours are the holy grail,” Whitman points out that “the client isn’t necessarily buying billable hours.” Instead, clients are buying the outcomes and “the intellectual capital you’re delivering to them.” He believes that “the firm that is able to shift from production, from billable hours, to outcomes, is going to win.” 10 MORE TAKEAWAYS: More Alan Whitman Disruptor Notes MORE: Disruptors MORE CPA TRENDLINES PODCASTS and VIDEOS: Sean Duncan: Discover Your Own Genius | Ingrid Edstrom: True Wealth Is Not Financial | Chris Hervochon: Be the Leader You Want to Work For | Caleb Jenkins: Firm Growth Requires Owners to Shift Roles |Ira Rosenbloom: Don't Merge for the Money | Adam Lean: Get Out of the Accountant's Trap | Geraldine Carter: Charging More is Better for Your Clients | Vimal Bava: When Working Smarter, Not Harder, Is the Only Option |SEE THEM ALL here.