Capstone ConversationsWith Jean CaragherWhat fun it is speaking with Bethany Silvis, marketing supervisor for Kerkering, Barberio & Co., who was named the Association for Accounting Marketing Rookie of the Year.  Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher every Friuday with Gear Up for Growth here |Bethany joined her firm in 2018 as the marketing coordinator. Since then, Bethany: Has taken KB’s social media activity to a whole different level. Built a bevy of digital webinars and presentations. Mastered Camtasia to edit videos for the website, social media, and specific campaigns, including a series they called "A Day in the Life of a CPA," which was used as a recruiting tool. And has taken a seat on the University of South Florida Muma College of Business Customer Experience Advisory Board as a program advisor and completed the customer experience course at USF. In this episode, Silvis explains:How important it is to be flexible How her focus on client experience came about Her two pieces of advice for accounting marketers