A 1,200 percent gain in billing.Gear Up for GrowthWith Jean CaragherFor CPA TrendlinesAccountants struggle with moving from the traditional billable hour model because they have concerns about accurately estimating costs, managing expectations, and measuring work in progress. This change requires a shift in mindset and firm-wide accountability, which can be challenging but necessary to remain competitive.Full show notes here | More CPA Trendlines podcasts here | More Jean Caragher hereDavid Yeghiaian, chief strategy officer for KerberRose, and Michelle River, CEO of Fore, LLC, and developer of Advanced Pricing Methods®, show how pricing impacts profitability, client experience, cross-selling, and firm growth on Gear Up for Growth, with Jean Caragher, president of Capstone Marketing, and powered by CPA Trendlines.More highlights:– How the quantity and quality of client testimonials have changed due to the change in KerberRose’s pricing model– How moving away from the billable hour deepens client relationships and improves client satisfaction– Why the most important underlying factor is a broader shift in the business model