16 episodes

Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator.
This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of your business and start focusing on growth and transformation instead.
And it all starts with one actionable podcast episode at a time!

Create to Convert Podcast Yevgeniya Davarashvili

    • Business
    • 5.0 • 2 Ratings

Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator.
This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of your business and start focusing on growth and transformation instead.
And it all starts with one actionable podcast episode at a time!

    016. Turn Off Your Phone and Turn Up Your Impact with Steph Warton

    016. Turn Off Your Phone and Turn Up Your Impact with Steph Warton

    Have you ever found it challenging to get yourself out there and you feel a bit lost on where to start or how to bring real value to the table?

    In this episode, I had the chance to sit down with Steph Wurton, Leadership and Visibility Coach, known for her rule-breaking approach and her dedication to living the "whole damn vibe" in life and business. Her expertise lies in empowering individuals to boost their self-assurance and achieve significant visibility without tethering themselves to their mobile phones.

    We're diving deep into the art of being seen, making authentic connections, and serving up real value.

    Steph’s Instagram: https://www.instagram. com/stephwharton_/
    Steph’s podcast: https://open.spotify.com/show/1RhvC3iM3L4x1ECAlB5kVD
    Steph’s Visibility challenge: https://stephwharton.com/visibility-tour




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    If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.
    Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

    • 54 min
    015. The Power of Rebranding with Tarzan Kay

    015. The Power of Rebranding with Tarzan Kay

    I recently had a fantastic conversation with my client, Tarzan Kay, an email marketing expert, helping businesses owners generate sales using story driven emails.

    During our chat, Tarzan opened up about her rebrand journey, why she decided to give her brand a makeover, and the incredible impact it had on her business.

    She even spilled the beans on how she ended up choosing to work with yours truly!

    Now, if you're a business owner and the idea of rebranding has been on your mind, this conversation is tailor-made for you. And for all you fellow creatives and curious minds out there, this is your golden opportunity to dive into Tarzan's treasure trove of wisdom on how to attract clients just like her. 

    Trust me, you don't want to miss this episode!



    🖤 Follow & share
    If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.
    Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

    • 54 min
    014. Starting Over: What I Would Do Differently

    014. Starting Over: What I Would Do Differently

    Some of the best lessons in life come from experience. Would you agree? 
    I'm sharing the 5 things I would do differently if I had the chance to start my design career all over again. Trust me, I learned some valuable lessons along the way, and I'm here to save you from making the same mistakes.

    From getting clear on her offer to understanding my target audience, the golden nuggets I’m sharing with you in this episode are sure to inspire and provide actionable steps for anyone looking to start or revamp their own creative business. 

    Plus, I'll be getting real about a major mistake I made when it came to sharing my work with the world. If you're ready to fast-track your success and avoid the setbacks, then you won't want to miss this episode. Get ready for some real talk, valuable insights, and a whole lot of motivation!



    🖤 Follow & share
    If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.
    Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

    • 13 min
    013. Honest (and Brutal) Reasons Why Your Design Business May Be Failing

    013. Honest (and Brutal) Reasons Why Your Design Business May Be Failing

    If you've ever wondered why you're not attracting clients despite working tirelessly, it might be because you're investing your time in the wrong areas.

    In this episode, I’m giving you five honest (and borderline brutal) truths about why your design business may not be doing so well. 

    Spoiler alert: it’s not the market.  It's what you're doing or failing to do that's impacting your business. 

    Tune in to this episode as we dive into the potential roadblocks that could be keeping you from achieving success.

    Here’s a glance at this episode: 
    [01:20] Reasons why your business may be failing[05:21] #1 Poor positioning[07:46] #2 You’re not promoting yourself, your business, and your offers[10:26] #3 No business plan or strategy[12:29] #4 Staying busy but not productive[15:18] #5 Impostor syndrome[17:29] How I handle Impostor Syndrome [21:04] Throwing in the towel way too early[24:47] Recognize momentary setbacks

    🖤 Follow & share
    If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.
    Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

    • 26 min
    012. My Top Business-Boosting AI Tools

    012. My Top Business-Boosting AI Tools

    Ever wondered how AI can supercharge your design business? In today's episode, we're pulling back the curtain on the AI tools that are revolutionizing the way I work. From streamlining processes to automating tasks, AI is not the future—it's the now. 

    But don't worry, this isn't a doom-and-gloom episode about robots taking our jobs. Instead, we're exploring how to leverage AI to work smarter, not harder. Tune in to discover the tools that are making me more efficient, and learn why now is the time to embrace the AI revolution.

    Psst – thinking of joining the next round of The Breakthrough Designer? Get on the waitlist as we’re opening the doors in mid-October and I’ll have a whole new bonus module on AI so you can learn how to use AI as a brand and web designer: www.one6creative.com/waitlist 

    Here’s a glance at this episode..
    [04:18] Understanding what’s possible with AI[05:31] ChatGPT and its plugins[12:50] MidJourney[15:26] Merlin AI[19:23] Castmagic[20:22] Descript[21:50] Motion[25:11] Mayday[25:43] Fathom[28:01] Loom[28:50] Social Juice[30:00] ChatNode[31:41] SparkMail

    🖤 Follow & share
    If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.
    Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

    • 34 min
    011. Top Client-Repelling Habits To Avoid

    011. Top Client-Repelling Habits To Avoid

    Earlier this year, I collaborated with Ran Segall from Flux Academy to create a freelance course called Freelance Ignite as well as some content for their YouTube channel. 

    I'm bringing some of that content to my podcast to discuss the five common mistakes designers make when trying to attract more clients, and how to avoid them in your own business.

    Even if you've made these mistakes in the past, it's never too late to pivot and improve your approach. Take this as your sign to make positive changes and increase your chances of landing your perfect ideal clients.

    Here’s a glance at this episode…
    [02:55] #1 Stop expecting, start acting[04:12] #2 Relying on social media [05:04] #3 Cold Calling and Spamming [08:10] #4 Focusing on quantity over quality[09:22] #5 Not niching downWatch this video on YouTube: https://www.youtube.com/watch?v=G6EQw-7kVVQ&t=32s
    Check out more videos on the Flux Academy YouTube channel: https://www.youtube.com/@FluxAcademy



    🖤 Follow & share
    If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.
    Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

    • 11 min

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