60. Denim Trends: Y2K Festival Styles to the Skinny vs Baggy Debate
Denim is a fashion category which is so intrinsically linked to lifestyle both from a practicality point of view, but also in terms of cultural and social identity - people are passionate about their jeans so when we see new trends shaking things up the impact is significant.
Denim had a tough time during the pandemic. As we all went into that first lockdown we quickly slid into slouch - the move to sweatpants was overnight and many feared the denim category wouldn’t recover, but recover it did - almost as soon as lockdowns lifted, and it’s projected to continue growing with Allied Market Research projecting it to hit $88.1bn by 2030 but the denim industry post-pandemic looks very different to the one we knew and loved.
In this episode the team discusses everything from fit cycle data, TikTok and Y2K brand influencers, to sustainability and new fabric innovation.
This week WGSN Editorial Director Bethan Ryder is joined by Reiko Morrison WGSN's Head of CMF and Benjamin Hubert, founder of the London-based industrial design agency Layer Design.
Layer recently launched a monograph, published by Phaidon, during the London Design Festival which coincided with...
In anticipation of the release of WGSN’s Home Lifestyles 2025 white paper, Carla Buzasi sat down with creative director and director of interiors Lisa White to talk about the product opportunities for your business in the home of 2025 as it further evolves into a multipurpose place to work,...