"You should always speak to the pain point" -- that's marketing advice that works, it’s true. People pay to solve problems. However, if you want to build a brand that also has longevity, you need to speak to the desire, too. How do you do this? That’s what I’m discussing in today’s episode! My goal is to help your message evolve from a mere problem-solver to a visionary that paints a future of possibility. It's about painting dreams of success with broad, leadership-laden strokes to magnetize the motivated—what I call an empowered customer. To give you a taste of what's in store, here are a few key points we'll explore: The delicate balance of addressing pain points without becoming a doomsday prophet.Strategies for positioning yourself as a beacon of growth and a visionary leader.My personal transformation from an expert who attracts clients in crisis to one who draws in those eager to build a meaningful legacy.And to wrap it all up, I'll challenge you to a content check-up: Are you a doomsayer or a beacon of growth? Plus, because I know everyone loves a good freebie, I'll be sharing a sneak peek at my upcoming free training on how to leap from expert to leader. WATCH MY FREE MASTERCLASS:  3 Secrets to Stand Out From The Crowd: https://masterclass.eugeniawoo.com/ Let's stay connected: 🖱️ Work with me: https://masterclass.eugeniawoo.com/ 📲 Let’s connect on Instagram: instagram.com/eugenia.woo 🖇️ Let’s connect on LinkedIn: linkedin.com/in/eugenia-woo/  📥 Email me: [email protected] Do you want premium editing on your podcast? Contact Pedro Morgado at [email protected]