Episodes
It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show.
On this episode of Customer Show, Jay and Katelyn discuss:
How to design a premise for your show people care about
The subtle difference between a boring show and people's favourite show
How to ask questions that create great content
And so much more
Jay Acunzo is a podcast...
Published 03/25/21
Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for.
On this episode, you'll hear Katelyn and Eli discuss:
Why Eli considers his competition to be Netflix and ketchup
How to create customer experiences that spark joy
What Eli looks for...
Published 03/12/21
It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.
On this episode of Customer Show, Louis and Katelyn discuss:
How to uncover what makes you unique
Why most positioning books are BS (and what to do instead)
...
Published 02/25/21
Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.
On this episode, Katelyn and...
Published 02/18/21
Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer.
On this episode of Customer Show, Katelyn and Georgiana discuss:
The Difference Between Customer-Led Growth and Product-Lead Growth
How She Used This Method To Grow Unbounce 900% In Only A Few Years
...
Published 02/11/21
It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asian Orangio joins Katelyn Bourgoin on this episode of Customer Show podcast to share her step-by-step strategy for getting your first 100 customers.
In this episode, Asia and Katelyn cover:
Why The SaaS Sales Process Is Unique
How To Get Free Trial Users To Pull Out Their Credit Card And Pay You
The #1 Mistake First-Time SaaS Founders Make
And So...
Published 02/04/21
Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities.
On this episode of Customer Show, Claire and Katelyn discuss:
How To Discover Success Gaps In Your Buyer's Journey (And Fix Them)
What Questions To Ask Your...
Published 01/28/21
There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show to explain how traditional retailers are adapting.
In this episode, Kristen and Katelyn discuss:
How Retailers Can Create Amazing Buying Experiences
Real Case Studies of How Retailers...
Published 01/21/21
Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show to share:
When Is The Best Time To Use Social Proof (Hint: All The Time)
The Different Types of Social Proof You Can Use
How To Get People To Say Nice Things About You (Without You Asking)
And So Much More
Talia Wolf is a conversion rate optimization...
Published 01/14/21
The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online.
In this episode, Katelyn and Rand discuss:
How Content Marketing Has Evolved
The Benefits Of Content Marketing
A Step-By-Step Method For Finding Hidden Gems
And So Much...
Published 01/07/21
It's common advice to listen to your customers. But how do we at Customer Camp actually do that? In this episode, we go behind the scenes to share how we successfully launched our first product. Head of Audience Growth Stewart Hillhouse joins Founder Katelyn Bourgoin to share:
How Katelyn Interviewed Her Ideal Customers Before Launching A Product
The Difference Between Formal and Informal Customer Research
Our Playbook For A Successful Product Launch
And So Much More
Stewart Hillhouse...
Published 12/24/20
When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin to share:
How To Find Out What Customers Really Care About
Why Big Companies Need To Focus Small To Think Big
What It Takes To Have An Innovation Mindset
And So Much More
Ben Yoskovitz is a founding partner of...
Published 12/17/20
Don't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Investor and SaaS Founder Dan Martell joins Katelyn Bourgoin to share:
Why He Thinks Relationships Are More Important Than Your Pitch
How He Raised $1.4M in 21 Days (Including $ From Mark Cuban)
The 3 Questions He Asks Before Investing In A Company
And So Much More
Dan Martell has founded 6 businesses and invested in over 40, including Buffer, Hootsuite, Udemy,...
Published 12/10/20
Case studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in a way that's useful to the prospective customer. Conversion Copywriter & Founder of Case Study Buddy Joel Klettke joins Katelyn Bourgoing to explain:
How To Get New Customers To Take Action Through Conversion Copywriting
The Formula For Deal-Closing Case Studies
How To Use Customer Concerns As A Lense To Look At Your Marketing
And So Much More
Joel...
Published 12/03/20
Most people send boring and uninspiring business proposals. In today's episode, we uncover what makes a proposal standout and actually gets you business. CEO and co-founder of Proposify, Kyle Racki joins Katelyn Bourgoin to explain:
How He Turned A Pain-Point Into A Business
Who He Treated His Early Adopters Like Royalty
The Psychology of a Great Proposal
How To Understand the True Needs Of Your Customer
And So Much More
Kyle Racki is the co-founder and CEO of Proposify, a modern...
Published 11/26/20
With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain:
Why Customers Lie To Themselves and To You
The Difference In Language Between Active And Passive Shopping
The Four Forces That Influence All Buying...
Published 11/19/20
Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain:
How to pull customers towards your brand
How to write emails that your customers are going to love opening
The difference between Features and Benefits (and which is more important to your customer)
And so much more
Val Geisler is the Co-Founder...
Published 11/13/20
Join Katelyn Bourgoin as she explores what makes people tick, click, and buy.
Each week, she sits down with top entrepreneurs and marketers to hear how they get more sales while strengthening their relationship with their customers.
Customer Show is presented by Customer Camp. Customer Camp is a training and research firm that helps growth-ready product teams to get inside their customer’s heads so they can market smarter.
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Published 10/30/20