7: How to Generate a 360-Degree View of Your Customer w/ Chris Hicken
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Description
There aren’t many companies that are able to say that they have a comprehensive understanding of each of their customers.
In fact, most companies are coming up short when it comes to seeing their customers wholly.
In this episode, Eric is joined by Chris Hicken, the CEO of ‘nuffsaid, a team helping knowledge workers prioritize their communications. The two chat about…
- Why so few companies are measuring their customers’ success
- How to continuously create value for customers
- How Chris’ team combines qualitative and quantitative data to get a 360-degree view of their customers
Resources mentioned:
- Value Measurement Maturity Scale
- newsletter.nuffsaid.com
For more info, check out customersuccessleader.com or send a message to [email protected].
To hear more interviews like this one, subscribe to Customer Success Leader on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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