Episodes
Are you ready to unlock a game-changing strategy often overlooked in today's fast-paced market? Join host Tracy Brinkmann in this episode of The Dark Horse Entrepreneur Podcast as we delve into the transformative power of incremental change. Learn how adopting small, deliberate steps can lead to monumental improvements in both your business and personal life. Featuring compelling case studies and actionable strategies, this episode offers unique insights into creating systems for continuous...
Published 11/17/24
Join us in an urgent exploration of the often overlooked yet extraordinary power of compounding. This unique episode reveals how small, consistent actions can lead to exponential growth in every aspect of your life. Learn why patience and persistence are key, and delve into useful strategies for avoiding negative compounding trends. Plus, get ultra-specific, actionable tools to immediately enhance your business and personal development journey. Are you ready to harness the power of...
Published 11/12/24
In Episode 482 of The Dark Horse Entrepreneur, host Tracy Brinkmann shares the secrets to leveraging content marketing for amplifying your core offer. Learn about different content types, from blog posts to podcasts, and discover steps to build a cohesive content strategy that resonates with your audience. Explore essential tips for content creation, scheduling, and tracking performance metrics, ensuring your content marketing efforts effectively drive conversions. Tune in to gain invaluable...
Published 10/14/24
In Episode 481 of The Dark Horse Entrepreneur, Tracy Brinkmann reveals the crucial psychological principles behind effective pricing strategies. Dive deep into concepts like Anchoring, Price Sensitivity, and Perceived Value, and discover how to apply these principles to make your core offer irresistibly attractive. With practical tips for setting and testing prices, and refining strategies based on real feedback, this episode equips you with the tools to boost your sales and ensure customer...
Published 09/19/24
Host Tracy Brinkmann explores the power of effective customer journey mapping. Understand the five critical stages—Awareness, Consideration, Purchase, Retention, Advocacy—and learn key techniques to optimize each touchpoint. With actionable tips and essential tools, this episode guides you to create a seamless customer experience, transforming visitors into loyal advocates. Don’t miss out on discovering strategies that can skyrocket your customer retention and satisfaction!
Published 09/18/24
In Episode 479 of The Dark Horse Entrepreneur, Tracy Brinkmann delves into the transformative strategy of building a value ladder to boost your business growth. Learn how to align upsells and downsells with your core offer, follow real-world examples, and get actionable steps for creating a strategic value ladder that maximizes your customer lifetime value. Tune in to discover how to enhance every step of your customer's journey today!
Published 09/17/24
In this episode of The Dark Horse Entrepreneur, join host Tracy as he dives deep into the concept of a core offer and why it’s the cornerstone of successful businesses. Learn what makes a core offer unique and compelling, and hear real-world examples of brands that transformed their industries with a powerful core offering. Tracy shares actionable insights and practical steps to help you refine your own core offer, ensuring it resonates deeply with your audience and propels your business...
Published 09/16/24
In this urgent and actionable episode of 'The Dark Horse Entrepreneur Podcast,' host Tracy Brinkmann unveils the unique 'Top 100 Strategy' by Russel Brunson – a powerful method that's helping entrepreneurs earn millions. Learn how to craft your ideal customer avatar, connect with key influencers, and transition from an outsider to a trusted authority within your target market. This episode provides ultra-specific steps and practical tips to help you build trust and authority, ensuring you...
Published 07/09/24
In this episode of the Dark Horse Entrepreneur Podcast, host Tracy Brinkmann breaks down the power of simplicity and authenticity through the lens of Doja Cat’s stunningly simple yet impactful look at the 2024 Met Gala. Learn how going against the grain and embracing your true self can cut through the noise and make a lasting impression. We discuss the Novelty Factor, questioning the status quo, and why sometimes the easiest path can also be the most effective. Plus, get a sneak peek into our...
Published 07/04/24
Struggling with content creation burnout? In this episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals five proven strategies to keep your content fresh, engaging, and impactful. Discover how to overcome creative blocks, streamline your workflow with tools like Asana, master content repurposing, and leverage AI tools such as ChatGPT. Plus, learn how to infuse your content with purpose and intention, ensuring it resonates with your audience. Don't miss these actionable...
Published 06/25/24
In this pivotal episode of the Dark Horse Entrepreneur Podcast, dive deep into the three critical questions that determine the success of every entrepreneur: Who are you serving? What problem are you solving? Why should customers choose your product? Host Tracy Brinkmann breaks down these foundational queries with actionable insights and real-world examples, providing parents with the tools they need to seamlessly transition from concept to reality. Whether you’re a budding entrepreneur or...
Published 06/17/24
In this power-packed episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals 10 unmissable steps that aspiring entrepreneurs must take before diving into their business ventures. Learn how to align your why with your strengths, conduct market research to uncover profitable opportunities, and create a solid business plan to guide your journey. Discover the importance of building a strong support network, mastering your mindset, and testing the waters with side projects...
Published 06/02/24
In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the content marketing funnel, revealing how each stage—Awareness, Evaluation, Purchase, and Delight—can dramatically transform your marketing strategy and boost your business success. From initial awareness to final delight, learn actionable strategies that will capture your audience's attention, build trust, convert leads into sales, and turn customers into loyal advocates. Whether you're a budding...
Published 05/16/24
Embark on a journey to entrepreneurial success with our latest episode of the Dark Horse Entrepreneur Podcast, where we unveil three crucial insights every side hustler needs to know. Learn the transformative power of starting small to manage risks and foster growth, the critical importance of market validation to ensure your product fits, and why resilience can be more valuable than resources in achieving lasting success. Each segment is packed with actionable advice, motivational stories,...
Published 05/01/24
Are you a student or teenager eager to escape the conventional income routes and earn $10,000 a month? This episode of 'The Dark Horse Entrepreneur' podcast dives deep into the realities of making substantial money online. Discover actionable strategies, debunk common myths, and learn how to choose the right business model to start your financial journey. Whether you’re aiming to enhance your skills or launch your next big venture, this episode is packed with insights to transform your...
Published 04/20/24
In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the heart of side hustling, unveiling a practical roadmap for hardworking parents and aspiring entrepreneurs. Join us as we explore the vast spectrum of side hustles, tailor the perfect hustle to your unique lifestyle, and share inspiring success stories and cautionary tales from the hustle frontlines. Gain actionable insights from our Whiskered Wisdom segment, where we reveal the key to starting small yet...
Published 03/25/24
Discover Tai Goodwin's Proven Strategies for Lead Generation and Resilience in Business In this compelling episode of the Dark Horse Entrepreneur, host Tracy Brinkmann takes you on a journey through the innovative world of quizzes for lead generation with the guidance of marketing maven Tai Goodwin. Dive deep into the unique approach that transformed Tai's business landscape and how it can revolutionize yours. Uncover the secrets to personalizing marketing strategies, embracing resilience,...
Published 03/18/24
Dive into an eye-opening journey through the most common yet overlooked side hustle mistakes that every entrepreneur faces. This episode of The Dark Horse Entrepreneur doesn't just highlight the blunders; it transforms them into beacons of wisdom and stepping stones towards success. From the infamous domain name debacle to the cautionary tales of giants like Blockbuster and Sears, learn how to navigate the pitfalls of rebranding, innovation, and more. Gain invaluable insights and actionable...
Published 03/11/24
In this transformative episode of "The Dark Horse Entrepreneur Podcast," dive deep into the art of honing your entrepreneurial focus amidst the overwhelming sea of online money-making methods. Discover the power of the three critical filters—proven effectiveness, alignment with personal capabilities, and true passion—to sift through the noise and pinpoint the path that resonates with your core. Learn the psychological strategy behind 'Closing the Doors' to other opportunities, ensuring your...
Published 03/04/24
Dive into the heart of entrepreneurial ad life challenges with "Winning the Entrepreneurial Race," a riveting episode of The Dark Horse Entrepreneur podcast. This episode unravels the complexities of motivation and goal-setting through an engaging race analogy, offering unique insights and actionable strategies tailored for aspiring entrepreneurs and side hustlers. Discover how to overcome indifference, doubt, and fear, and learn to set clear, achievable goals that pave your path to success....
Published 02/26/24
https://DarkHorseEntrepreneur.com Explore the unwritten rules of becoming a billionaire in this captivating episode. From the power of focused relationships to the art of resilience, each insight offers a step towards personal and financial freedom. Discover how to use criticism as fuel, maintain privacy for progress, and harness the transformative power of just six months. Join us for actionable wisdom designed to inspire and transform, setting the stage for our next journey: "The Side...
Published 02/19/24
In this pivotal episode of the podcast. Why you should not listen to this podcast, we embark on a journey that defies the conventional, urging you to question the norms and carve your own path to success. Discover why the usual advice might not be your ticket to success and how embracing your unique journey with our "Whiskered Wisdom" can lead to unparalleled achievements. Dive deep into actionable insights and join a community of mavericks who thrive on innovation. Whether you're...
Published 02/12/24
Explore the top 5 social media marketing shifts of 2024 with the Dark Horse Entrepreneur Podcast. Dive into the latest trends from social customer care to the rise of content creators and short-form video dominance. Gain actionable insights to adapt and thrive in the evolving digital landscape. https://DarkHorseSchooling.com/21days
Published 01/29/24
Explore the enthralling journey of Stacy Caprio, who transitioned from a conventional job to a digital entrepreneurship powerhouse. This episode unveils her strategic approach to selecting profitable online businesses, focusing on evergreen content and verified revenue streams. Discover actionable insights and learn the importance of resilience and adaptability in the digital marketplace. Perfect for aspiring entrepreneurs ready to turn their side hustle dreams into reality.
Published 01/22/24