In Episode 481 of The Dark Horse Entrepreneur, Tracy Brinkmann reveals the crucial psychological principles behind effective pricing strategies. Dive deep into concepts like Anchoring, Price Sensitivity, and Perceived Value, and discover how to apply these principles to make your core offer irresistibly attractive. With practical tips for setting and testing prices, and refining strategies based on real feedback, this episode equips you with the tools to boost your sales and ensure customer satisfaction. Listen in and start transforming your approach to pricing today!