In this episode, we explore the challenges and importance of data monetization in the analytics industry.    Gareth Farr joins the podcast, a data science and AI Team Lead at a major European Bank.    He shares insights on demonstrating the value of data monetization, strategies, identifying opportunities within data, key components of a successful data monetization strategy, and common challenges businesses face in monetizing their data.    The conversation also explores into ways businesses can ensure their data offerings provide real value to customers, emerging trends in data monetization, and measuring the success of data monetization efforts.