Realbase Reimagined: Ken Greef's Engineering Odyssey, Blending Code Mastery with Health Enthusiasm
Description
Ken Greef is a creator and a health enthusiast who discovered his passion for web development at 15. In 2013, he started a print and sign business with his youngest brother, which led to the development of a tool for basic production management called Realhub.
For those of you who don’t know, Realhub is a platform that automates the creation of artwork for real estate agencies and manages the production process from manufacturing to installation. In 2020, realhub merged with their biggest competitor, campaigntrack, to form Realbase, which went on to dominate the real estate marketing industry in ANZ.
In 2022, realbase was acquired by Domain Holdings as part of their Agent Solutions offering.
Currently, Ken works at Domain as the Director of Engineering, where he continues to develop and improve the Realbase platforms.
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